In today’s mobile-first world, delivering personalized experiences to visitors using mobile devices is crucial for maximizing engagement and conversions. Optimizely’s powerful experimentation and personalization platform allows you to define custom audience criteria to target mobile users effectively. By leveraging Optimizely’s audience segmentation, you can create tailored experiences based on factors such as device type, operating […]
What To Expect When Migrating Your Site To A New Platform
This series of blog posts will cover the main areas of activity for your marketing, product, and UX teams before, during, and after site migration to a new digital experience platform. Migrating your site to a different platform can be a daunting prospect, especially if the site is sizable in both page count and number […]
From Cloud to Local: Effortlessly Import Azure SQL Databases
With most systems transitioning to cloud-based environments, databases are often hosted across various cloud platforms. However, during the development cycle, there are occasions when having access to a local database environment becomes crucial, particularly for analyzing and troubleshooting issues originating in the production environment. Sometimes, it is necessary to restore the production database to a […]
Creating a Detailed Content Audit & Mapping Strategy for your Next Site Build
The mark of a successful website is more than just a collection of pagee. It’s a structured ecosystem where every piece of content serves a purpose, or it should. When building a new site or migrating to a new platform, content mapping is a critical step that determines how information is organized, accessed, and optimized […]
Maximizing B2B Success with Optimizely Commerce
Optimizing B2B E-commerce with Optimizely Commerce: Best Practices and Key Features In today’s fast-paced digital landscape, businesses need robust and scalable e-commerce solutions to meet the growing demands of B2B buyers. Optimizely Commerce (formerly Insite) is a leading platform that empowers businesses with cutting-edge tools to enhance the online purchasing experience. In this blog, we’ll […]
Understanding the Difference Between Optimizely Configured Commerce SDK and Cloud
The Optimizely Configured Commerce SDK and Optimizely Configured Commerce Cloud serve different but complementary purposes within the Optimizely ecosystem. Below is a breakdown of their differences to help clarify their roles: Optimizely Configured Commerce SDK (Software Development Kit) The SDK is a toolkit developers use to build, extend, and customize Optimizely Configured Commerce solutions. Key […]
Streamlining Success: A Guide to the Optimizely Configured Commerce Implementation Timeline
Implementing Optimizely a Configured Commerce platform is a significant milestone for any business looking to scale its digital operations. A well-structured timeline ensures a seamless transition from planning to execution, ultimately delivering a robust eCommerce solution tailored to your needs. The implementation involves four key phases: Prepare, Build and Verify, Go Live, and Post-Go Live. Let’s examine each phase […]
Optimizely Spire CMS Page Variants: Custom Rule Type Option
Optimizely Spire CMS provides a feature to create variants of CMS pages. Page variants are variations of a website page with rules for displaying it to end users. Optimizely Spire CMS supports page variants for all CMS pages, including the header and footer. The primary purpose of that user is to see different variations of […]
How to Enable Full-Width Layouts in Optimizely Commerce (Spire)
When building websites in Optimizely Commerce (Spire), you may need to create sections that span the entire page width. Full-width sections are essential for design elements such as banners, hero images, and background sections. Optimizely Commerce (Spire) provides a flexible framework that makes it easy to configure and implement full-width layouts, allowing developers to create […]
Optimizely Configured Commerce – Email Administration And More
Optimizely Configured Commerce provides a unique way of managing emails. This allows administrators to configure and manage the email templates and settings used for automated email communications with users. This feature is essential for ensuring consistent branding, and operational efficiency in a B2B e-commerce environment. And most importantly, those emails are setup automatically and should […]
Optimizing E-commerce SEO: The Role of Product Information Management (PIM)
A strong and successful search engine optimization (SEO) strategy is essential in the extremely competitive world of e-commerce today. You can increase the visibility, draw in more visitors, and raise conversion rates with the correct tools and strategies. Product information management (PIM) is a crucial tool for accomplishing these objectives. What is PIM? PIM provides […]
Perficient at Opticon 2024: Welcome to Onederland
We’re heading to Onederland! Optimizely’s Opticon 2024 is just around the corner. The three-day annual event is a can’t-miss for anyone in the Optimizely community. With countless breakout sessions, ample networking opportunities, hands-on workshops, inspiring keynotes, and an iconic closing celebration, Opticon promises to deliver something for everyone. This year’s event will take place November […]