What is GraphQL? GraphQL is a powerful query language for APIs that allows clients to request only the data they need. Optimizely leverages GraphQL to serve content to your platform agnostic presentation layer. This approach to headless architecture with Optimizely CMS is gaining traction in the space and developers often encounter new challenges when transitioning […]
Natural Language Q&A in Optimizely CMS Using Azure OpenAI and AI Search
In Part 2, we integrated Azure AI Search with Azure Personalizer to build a smarter, user-focused experience in Optimizely CMS. We used ServiceAPI to send CMS content to Azure AI Search. In Part 3, we’ll take things a step further: enabling users to ask natural language questions and get AI-powered answers. But here’s the twist: […]
Personalized Optimizely CMS Website Search Experiences Azure AI Search & Personalizer
In the last blog, we discussed Integrating the Optimizely CMS website with Azure AI search. Now let’s take a bit more advanced topic to serve Personalization experience with Azure AI search with Azure personalizer. Together, they enable you to serve dynamic customized content and search results across user behaviour, preferences, and context. What is Azure Personalizer? […]
Integrating Optimizely CMS with Azure AI Search – A Game-Changer for Site Search
Want to elevate your Optimizely PaaS CMS site’s search capabilities? Azure AI Search could be just the tool you need! In this blog, I’ll discuss how to connect your CMS with Microsoft’s advanced AI-driven search platform to create fast, smart search experiences that surpass regular keyword searches. What is Azure AI Search? Azure AI Search […]
Optimizely Configured Commerce and Spire CMS – Figuring out Handlers
I’m now a couple months into exploring Optimizely Configured Commerce and Spire CMS. As much as I’m up to speed with the Configured Commerce side of things (having past experience with Customized commerce), the Spire CMS side is a bit daunting, having worked with traditional Optimizely CMS for a while. We face challenges in figuring […]
Optimizing Experiences with Optimizely: Custom Audience Criteria for Mobile Visitors
In today’s mobile-first world, delivering personalized experiences to visitors using mobile devices is crucial for maximizing engagement and conversions. Optimizely’s powerful experimentation and personalization platform allows you to define custom audience criteria to target mobile users effectively. By leveraging Optimizely’s audience segmentation, you can create tailored experiences based on factors such as device type, operating […]
What To Expect When Migrating Your Site To A New Platform
This series of blog posts will cover the main areas of activity for your marketing, product, and UX teams before, during, and after site migration to a new digital experience platform. Migrating your site to a different platform can be a daunting prospect, especially if the site is sizable in both page count and number […]
From Cloud to Local: Effortlessly Import Azure SQL Databases
With most systems transitioning to cloud-based environments, databases are often hosted across various cloud platforms. However, during the development cycle, there are occasions when having access to a local database environment becomes crucial, particularly for analyzing and troubleshooting issues originating in the production environment. Sometimes, it is necessary to restore the production database to a […]
Creating a Detailed Content Audit & Mapping Strategy for your Next Site Build
The mark of a successful website is more than just a collection of pagee. It’s a structured ecosystem where every piece of content serves a purpose, or it should. When building a new site or migrating to a new platform, content mapping is a critical step that determines how information is organized, accessed, and optimized […]
How Optimizely Grew from a CMS to a Composable Powerhouse
Before the term Digital Experience Platform (DXP) became a fixture in martech conversations, content management systems were the workhorses of digital strategy. Brands turned to CMS platforms like Episerver (now Optimizely) to manage web content, create publishing workflows, and maintain consistent brand identity online. But the evolution from CMS to DXP didn’t happen overnight — […]
Maximizing B2B Success with Optimizely Commerce
Optimizing B2B E-commerce with Optimizely Commerce: Best Practices and Key Features In today’s fast-paced digital landscape, businesses need robust and scalable e-commerce solutions to meet the growing demands of B2B buyers. Optimizely Commerce (formerly Insite) is a leading platform that empowers businesses with cutting-edge tools to enhance the online purchasing experience. In this blog, we’ll […]
Optimizely SaaS CMS Advancements
Delivering exceptional digital experiences requires a powerful, flexible, and scalable content management system. Optimizely’s SaaS CMS continues to evolve with new features and innovations designed to drive efficiency, enhance flexibility, and unlock greater value. Perficient, a trusted leader in digital transformation, has deep expertise in Optimizely solutions, helping businesses implement and optimize their CMS strategies […]