NASCAR is a fascinating sport. The thunder of roaring engines, speed of racing cars, and energy of cheering crowds. To me, I notice that every car, driver, and pit crew are covered with stickers and patches of logos from sponsors. These sponsors provide the teams with financial and promotional support to connect with their fans […]
Organizational Change Management
What’s Your (Sustainment) Plan?
One of the most important, yet often overlooked, components in any Change Management endeavor is what we at Perficient call the “Sustainment Phase.” It’s the fourth phase (of four) of our Change Management methodology, and it’s all about ensuring that whatever change we’re implementing is just that – sustained – over the long haul. Few […]
Change Management – Making it Real
When done right, Change Management can make all the difference in a project’s success. Prosci repeatedly surveys the industry, and the results are consistent – projects with effective Change Management are six times more likely to be successful than those that don’t. That success in meeting business objectives, scope and timeline drives ROI, which is […]
5 Pillars of Aligning Marketing & Sales
Marketing. Sales. Dealers. When it comes to manufacturing, there are a lot of different players and a lot of moving parts. But at the end of the day, every experience should feel completely seamless and personalized for your customers. Here’s where to start: 1. Better Digital Experience = Better Sales Ecommerce and highly customized pricing and quoting […]