Recently I came across a post about some of the best Directories at the AvivaDirectory web site. This posting lists directories as organized by “Page Strength”, using a tool developed for this purpose by SEOMoz. The posting also includes information on the cost for submission to the directory. Anyone familiar with Perficient Digital knows that […]
SEO
Buying Older Sites and Domains
Greg Boser of Web Guerilla made an interesting post about buying older sites and domains. In his post, he shows an example of a domain amishfurniturecrafts.com that resolves to the same IP address as gokartsusa.com. The result is that the site ranks highly for keywords like “Amish furniture”, “Amish gokarts”, and “mini bike furniture”. As […]
New Google Patent Review
There is a New Google Patent that has surfaced. As always, it makes for fascinating reading. It makes reference to editorial and automated detection of favored and non-favored sources and methods for ranking sites based on this. One of the key phrases in the document has Google improving search results “by providing a mechanism that […]
SEO and the Social Web
The social web is about relationships and trust. Hell, at this point, the entire web is about relationships and trust. Gone are the days of trickery and the day of the charlatans is fading fast. It’s so critical to your business on the web that you have the right mindset. How am I going to […]
Robots.txt and Robots Metatags
Telling a search engine to not index a page sounds relatively easy. According to the specs, all you need to do is implement the NOINDEX parameter in your Robots Metatag. Sounds like you’re all set. But you might not be. Why? It turns out that if you have also used your Robots.txt file to tell […]
Affiliate Programs and Duplicate Content
Not too long ago I was working on a site that had a pretty active affiliate program. A very strange thing happened – One of the affiliates unintentionally hijacked the search results of the source site. Let me illustrate what I mean with an example. The site used to come up very highly in Google […]
Google Co-Op – A Misunderstood Opportunity
There are some SEO opportunities out there that are being missed by the general SEO population. An example of one of these is the Google Co-Op program. What if I told you that you could get a PR8 link (that does not have a Nofollow on it) from Google.com? Well, it’s true, and the SEO […]
Washington Post Blogroll Links
The Washington Post made news in the SEO crowd on Friday, as Barry Schwartz reported that they are selling links in their blogroll. This caused a bit of a stir as people tried to figure out if this would help them improve their page rank, and rankings, by purchasing these links. Here is where you […]
Link Building Strategies
Today, I took a look at a post by Andy Hagans and Aaron Wall, titled: 101 Ways to Build Link Popularity in 2006. The list is packed with good and interesting suggestions. Which ones are best for you? Well, it depends on your site and the resources available to you. Of course, some of these […]
Strong v.s. Bold and Emphaisis v.s. Italic tags
In reviewing Matt Cutts Qualities of a good site video, one of the questions that came up was the use of <b> v.s. <strong> and <i> v.s. <em> tags. It’s one of those esoteric details that make up the world of SEO. For those of you who don’t know, my attempt at the technical definition […]
IE7 and RSS
One of the things that I have not been paying enough attention to is the upcoming release of Internet Explorer 7. This is one of the good things about SES. It helps me get a broader picture of things than I tend to get in my day to day work. While there, I got a […]
Search Engine API Improvements
I just had the opportunity to read through a post at SEOmoz about Search Engine Scraping. For those of you who do not know what this is, it’s the practice of scraping search engine results to get information that you need, such as your current rankings for key terms, and to get accurate link data. […]