SEO

The new custom search engine (CSE) program announced by Google offers significant possibilities for website owners. Implementing a CSE allows site owners to develop a new asset for their business, and provides a new revenue stream for their business as well. Site owners can have a subject matter expert (SME) in their business design rules […]

Google’s custom search engine (CSE) announcement has significant implications for the search engine industry and Google. This blog post will discuss some of these, but I am sure we will be learning about it for some time to come. Here are the major implications: Combining Human Editing with Algorithmic Search Google has recognized the inherent […]

Short post, done late tonight. Hope to get back in sync tomorrow. Two things caught my eye: Google’s fabulous earnings announcement sporting huge growth. Revenues of $2.69 billion for Q3 2006, and operating income of $931 million, or 35% of revenue. In light of Yahoo’s recent disappointing earnings announcement, this is big news. Jeremy Zawodny […]

Site Hierarchy and Keyword Selection This is the third post in a series about building multi-million dollar web sites using a White Hat SEO approach. Today, we are going to focus on site hierarchy and keyword selection. However, the parts that will be different in today’s discussion from others you may have seen, is that […]

Using PPC to Enhance your Organic Traffic Strategy This is the second in a series of stories about building multi-million dollar web sites using a White Hat SEO approach. Today, we are going to focus on the concept of using PPC campaigns to help your launch succeed. As the thrust of this series is to […]

Picking a Market and Content Strategy Most people in SEO have heard the constant stories about how the really good Black Hat SEOs make a million or more dollars per year. They build a site up over time, and while that site’s revenue is building, they are already launching additional sites. They have groups of […]

Sometimes I look at those link request emails to see when someone has a new idea: I could not stop laughing when I read this one. I have bolded the funniest part. Typos have been left in. The names have been deleted to protect the delusional … Dear Webmaster I handle online marketing for my […]

John Musser at ProgrammableWeb writes an interesting commentary on a Forbes article by Quentin Hardy titled The Google Industrial Complex. The Forbes article opens with the statement “Everybody works for Google”, and ends with “See, we all work for Google”. A provocative thought. Every day, when we do a Google search, we provide them with […]

Barry Schwartz reports that Yahoo is on the verge of adding support for the NoODP metatag. This emerged from an interview with Yahoo’s Tim Mayer. This is a good step forward, as Yahoo does use the descriptions for sites found in the Open Directory Project on some occasions, and sometimes these descriptions are not that […]

Recently, Daniel Dessinger did a post about SEO Scam Artists. Given the nature and tenor of this post, it is not surprising that it’s drawing a reaction from some well know SEO bloggers. You can read the reaction from Rand at SEOMoz and Lisa Barone at BruceClay.com at these links. Honestly, it does not surprise […]

It’s always a big surprise to me when major companies get into the business of selling links. It’s more amazing still when they blatantly state that the primary reason is for Increasing Page Rank. But this is exactly what United Press International is doing. The shame is that people will come to this page and […]

Barry Schwartz has a good post today about trust and falling off the wagon. He references an ongoing discussion at WebmasterWorld as well. His main point is what can happen when you start with a white hat strategy for your site, but drift into grayer area strategies (such as buying links or swapping links purely […]