SEO

For me, SEO is about asset creation. Whenever we work with a client site, we treat it like an asset. In short, the site is never treated as an item that we could potentially throw away. Once you start thinking this way, you become risk-averse. But that is not the only thing that happens. You […]

In this week’s interview, I sat down with Aaron Wall and spoke about what it takes to get your ideas (and point of view to spread). He knows a thing or two about this and is the only person I know who has 2 pages listed on the first page of Google results for the […]

Carter Maslan is the Director of Product Management for Google Local. He also spent 6 years as a Director of Product Management & Marketing at Microsoft, and 2 years at Inktomi prior to joining Google. Interview Transcript Eric Enge: One of the big changes in the past year was that Google Universal Search came out […]

We don’t focus on rank tracking when we work on a project. Sure, we do some of it, but it’s simply not the goal. One of the biggest problems with it is that it becomes a big distraction. People will spend endless hours poring through rank tracking reports, and at the end of it all, […]

Recently I got to speak with Google’s Carter Maslan about Local Search. The discussion should help people interesting in Local Search to more effectively put together their strategy. There is also a little bit of myth busting in this read, as not all of my questions were answered quite the way people might expect. Feel […]

There is a lot of free SEO advice out there. If you look in the right places, and no how to judge what you are reading, it’s also pretty easy to filter out the good advice v.s. the bad advice. So, how is a poor publisher supposed to thrive in an environment where so many […]

This week’s interview is with Yahoo’s Priyank Garg. The discussion focuses on SEO tips for publishers and covers some really interesting ground. Priyank makes a clear statement of Yahoo’s policy with regard to paid links, how they handle NoIndex, NoFollow, robots.txt, and more. Once you are done reading it, you can discuss it using the […]

Priyank Garg is the director of product management for Yahoo! Search Technology (YST), the team responsible for the functionality of Yahoo!’s Web search engine including crawling, indexing, ranking, summarizing and spelling Web search functions along with products for webmasters, such as Site Explorer. During his three years at Yahoo!, Priyank has led many highly-visible product […]

Site search data can be a huge resource for web publishers. For a large number of sites, this is a greatly under-utilized resource. Many sites put a site search capability on their website and then forget about it. So much opportunity left on the table. The opportunity comes from looking at your site search data […]

This week’s interview is with Izea’s Ted Murphy. Ted has been a successful entrepreneur since 1994 and is most notably known for founding Izea, the company which spawned PayPerPost. Ted and I discuss PayPerPost, and his latest venture, SocialSpark. If you would like to comment on it, please do so below.

Vanessa Fox has remained a prominent industry figure after leaving Google, where she led the development of Google Webmaster Tools. Recently Vanessa and I found time to sit and talk about Holistic Online Marketing Feel free to ask questions or discuss it below.

Vanessa Fox’s latest projects are Jane and Robot (search-friendly design patterns for web developers) and Nine by Blue (thoughts on holistic online marketing, customer relationships, and measuring search as an acquisition channel). Vanessa is also working with Ignition Partners as an Entrepreneur in Residence and is Features Editor at Search Engine Land. Before this, Vanessa […]