SEO

After a long hiatus from publishing interviews, I am back at it. We have a nice stream of interviews upcoming, so stay tuned. Not too long ago, I had a chance to get Guy Kawasaki to answer a few quick questions. Check it out, and next week we will give you an update on Yahoo […]

Long ago and far away, I wrote a post about the Problems with Anchor Text as a Ranking Signal (well OK, it was about a year ago). In that post I wrote: The weighting of anchor text is one of the biggest factors that drives the paid links business. When you pay somebody for a […]

Bruce has operated as an executive with several high-technology businesses and comes from a long career as a technical executive with leading Silicon Valley firms, and since 1996 in the Internet Business Consulting arena. Bruce holds a BS in Math and Computer Science and also has his MBA from Pepperdine University, has had many articles […]

The interview for this week is with Bruce Clay, one of the industry’s longest standing veterans. One of the topics we focus on right at the start is Black Hat vs. White Hat SEO, and how these are defined, and what path people should take. It is clearly a topic that Bruce is passionate about, […]

Nathan Buggia is the Lead Program Manager for the Live Search Webmaster Center, Microsoft’s suite of tools designed to help web publishers get better results from Live Search. Buggia has overall responsibility for all the Webmaster Center Tools, Community, and evangelism within the search marketing industry. Previously, Buggia spent six years in Microsoft’s Server and […]

Link Juice, which I shall use to refer to the combined weighting of link relevance, importance, and anchor text is a finite resource. A given website has a finite amount of this asset and then must decide how to allocate it. To refine this statement a little bit, you can think of a site as […]

Our interview this week is with Microsoft’s Nathan Buggia, the Lead Product Manager of the Live Search Webmaster Center. We go into the Live Search Webmaster Tools in depth. It’s a great product and provides a lot of useful diagnostics. As Nate points out early on, these diagnostics should be helpful in understanding how all […]

Frazier Miller serves as the general manager for Yahoo! Local, one of the most visited local network of sites online. Bringing a strong background in product management, Frazier is responsible for setting overall strategy and prioritization for Yahoo! Local properties. He currently oversees all of the products that are core to Yahoo!’s ongoing local initiatives, […]

This week’s interview is with Frazier Miller and Shailesh Bhat of Yahoo. This is the third in our series of interviews focused on Local search. The first two were with Google’s Carter Maslan and Microsoft’s Ziya Genceren. The discussion is heavily focused on Yahoo local search. Check it out!

Ziya Genceren is a Group Product Manager at Microsoft, responsible for running the product management team for local, mobile and mapping search technology. He has been at Microsoft for three years, initially joining the product management team for Microsoft communication services products like Windows Live Messenger, Spaces, and Hotmail. Genceren holds a degree from Carnegie […]

This week’s interview is with Microsoft’s Ziya Genceren. Ziya is Group Product Manager for local search at Microsoft. We go into depth into the best ways to work with Microsoft local search. Check it out!

Next up on the search engine trade show circuit is SMX East. It will be in New York City and will run from October 6th to October 8th. The agenda looks strong, and the attendance and networking opportunities should be great. Two keynotes will be given. One is by Bill Tancer, who many of us […]