SEO

The interview for this week is with Bruce Clay, one of the industry’s longest standing veterans. One of the topics we focus on right at the start is Black Hat vs. White Hat SEO, and how these are defined, and what path people should take. It is clearly a topic that Bruce is passionate about, […]

Nathan Buggia is the Lead Program Manager for the Live Search Webmaster Center, Microsoft’s suite of tools designed to help web publishers get better results from Live Search. Buggia has overall responsibility for all the Webmaster Center Tools, Community, and evangelism within the search marketing industry. Previously, Buggia spent six years in Microsoft’s Server and […]

Link Juice, which I shall use to refer to the combined weighting of link relevance, importance, and anchor text is a finite resource. A given website has a finite amount of this asset and then must decide how to allocate it. To refine this statement a little bit, you can think of a site as […]

Our interview this week is with Microsoft’s Nathan Buggia, the Lead Product Manager of the Live Search Webmaster Center. We go into the Live Search Webmaster Tools in depth. It’s a great product and provides a lot of useful diagnostics. As Nate points out early on, these diagnostics should be helpful in understanding how all […]

Frazier Miller serves as the general manager for Yahoo! Local, one of the most visited local network of sites online. Bringing a strong background in product management, Frazier is responsible for setting overall strategy and prioritization for Yahoo! Local properties. He currently oversees all of the products that are core to Yahoo!’s ongoing local initiatives, […]

This week’s interview is with Frazier Miller and Shailesh Bhat of Yahoo. This is the third in our series of interviews focused on Local search. The first two were with Google’s Carter Maslan and Microsoft’s Ziya Genceren. The discussion is heavily focused on Yahoo local search. Check it out!

Ziya Genceren is a Group Product Manager at Microsoft, responsible for running the product management team for local, mobile and mapping search technology. He has been at Microsoft for three years, initially joining the product management team for Microsoft communication services products like Windows Live Messenger, Spaces, and Hotmail. Genceren holds a degree from Carnegie […]

This week’s interview is with Microsoft’s Ziya Genceren. Ziya is Group Product Manager for local search at Microsoft. We go into depth into the best ways to work with Microsoft local search. Check it out!

Next up on the search engine trade show circuit is SMX East. It will be in New York City and will run from October 6th to October 8th. The agenda looks strong, and the attendance and networking opportunities should be great. Two keynotes will be given. One is by Bill Tancer, who many of us […]

Last week at SES San Jose we held an event we dubbed the Search Engine Foosball Smackdown. This was a heated event between foosers from Google, Microsoft, and Yahoo!. Each search engine sent some of its best foosers to see who would be the dominant search engine in the market (well the foosball market at […]

Following college graduation, Maile worked as a system integrator for content management applications. She believes that beauty can be fostered through collaboration and accessible information and that it’s important data be organized and usable. Her corporate CMS experience led her to become a Technical Solutions Engineer supporting the Google Search Appliance. After over a year […]

As is my normal policy, no interview was published last week, as many in the industry have way too much to deal with when there is a major search industry trade show taking place, such as SES San Jose. However, this week I have the pleasure of publishing my recent interview with Maile Ohye, a […]