Digital Marketing

This week’s interview is with Grad Conn of Microsoft. We spoke about Microsoft’s unique new health search product, and how they have integrated that into the core experience of Live Search. Read the interview for the details of how and why Microsoft put it together, and comment below if you want to discuss it.

Mike Nichols is Group Program Manager for Live Search. He is responsible for the planning and design of verticals such as Image search, Video search, and News search, as well as Query Suggestions to help people get to exactly what they’re looking for. Nichols joined Microsoft in 1996. Prior to joining Live Search in late […]

As senior director, product marketing, Grad Conn is responsible for both the enterprise and consumer sides of the Health Solutions Group (HSG) at Microsoft Corp., including market mapping and segmentation, brand and communication strategy, and all marketing communication and sales enablement implementation. In the enterprise and healthcare provider space, the HSG offers IT solutions that […]

SES Chicago will begin tomorrow, and Perficient Digital will be there. We are holding a special event on behalf of Search Engine Watch, an open foosball challenge. This takes place on Wednesday at lunch (12:30 to 2:00) at booth #100 in the Exhibition Hall. The first doubles team to beat the team of Eric Enge […]

Large sites have a variety of problems. They are inherently more complex than smaller sites to manage from many perspectives. Some of the major ones include: Content management is a major challenge Providing users a quality user experience (e.g. an easy to understand navigation system) may be difficult And, yes, SEO can be a challenge […]

Earlier today I release my latest “By The Numbers” column on Search Engine Watch. This is a Widget Case Study that includes never before released data from Offermatica, Otto Digital, and StepChange. The case study outlines the success story of a widget called CLIQ, and discusses the basic underlying reasons as to why it worked.

Seth Godin is a bestselling author, entrepreneur, and agent of change. Godin is the author of seven books that have been bestsellers around the world and changed the way people think about marketing, change and work. The titles of these books are: Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival is Not Enough, […]

With SES Chicago coming up I asked Seth Godin if we could chat about his new book, which is also the topic of his keynote at SES. The interview was entertaining as always, including a discussion with Seth about his opinions on SEO. Check out the interview, and feel free to comment below if you […]

This week I went in a new direction in the By The Numbers Column on Search Engine Watch. The column is called How to Integrate Display and PPC Advertising. I worked with Dustin Engel of Range Online Media on this one. It looks at how you can operate your display advertising and PPC campaigns in […]

Eric Engleman is the General Manager for Bloglines at Ask. He also severs on the advisory board for iQ212. His experience prior to Ask includes: Vice President at Hands-On Mobile Director – Product Management at Yahoo! Director – Product Management at EarthLink Director and other titles at Excite At Home Producer at iGuide – Newscorp […]

I recently had the chance to interview Eric Engleman of Bloglines. We discussed the blog market, recently released features and more. Check it out, and feel free to comment below if you want to discuss it.

Search Engine Roundtable put up a post yesterday asking Are SEOs Still Buying Links?. Based on this post, I thought I would update my thoughts on whether or not SEOs will continue to purchase paid links. First though, let’s start with some poll data from Barry at Search Engine Roundtable. The post starts by presenting […]