Digital Marketing

Ziya Genceren is a Group Product Manager at Microsoft, responsible for running the product management team for local, mobile and mapping search technology. He has been at Microsoft for three years, initially joining the product management team for Microsoft communication services products like Windows Live Messenger, Spaces, and Hotmail. Genceren holds a degree from Carnegie […]

This week’s interview is with Microsoft’s Ziya Genceren. Ziya is Group Product Manager for local search at Microsoft. We go into depth into the best ways to work with Microsoft local search. Check it out!

Next up on the search engine trade show circuit is SMX East. It will be in New York City and will run from October 6th to October 8th. The agenda looks strong, and the attendance and networking opportunities should be great. Two keynotes will be given. One is by Bill Tancer, who many of us […]

Last week at SES San Jose we held an event we dubbed the Search Engine Foosball Smackdown. This was a heated event between foosers from Google, Microsoft, and Yahoo!. Each search engine sent some of its best foosers to see who would be the dominant search engine in the market (well the foosball market at […]

Following college graduation, Maile worked as a system integrator for content management applications. She believes that beauty can be fostered through collaboration and accessible information and that it’s important data be organized and usable. Her corporate CMS experience led her to become a Technical Solutions Engineer supporting the Google Search Appliance. After over a year […]

As is my normal policy, no interview was published last week, as many in the industry have way too much to deal with when there is a major search industry trade show taking place, such as SES San Jose. However, this week I have the pleasure of publishing my recent interview with Maile Ohye, a […]

Thousands of people are going to make their way out to Search Engine Strategies San Jose and those of us at Perficient Digital are no exception. Both Eric Enge (me) and John Biundo will be there. As announced yesterday on the Search Engine Watch blog, we have organized a search engine foosball smackdown. This is […]

Aaron Wall recently wrote a post on Search Engine Land titled How To Get New Web Sites To Rank Quickly. It’s a good post with good advice in it, and worth a read. Of course, I did not start this post just to tell you that … I really like the ideas of going after […]

Tom Wilde is the CEO of EveryZing and is a widely recognized leader in the field of Internet search and online advertising. Prior to becoming EveryZing’s CEO, he held numerous leadership roles in the field, including senior vice president and general manager of the consumer division at domain portfolio company NameMedia; senior vice president and general […]

This week’s interview is with EveryZing’s Tom Wilde. Tom is a long time industry veteran, having worked at NameMedia, Miva, and Terra Lycos. Our conversation focused on Video SEO. You can make any comments you may have on the interview below.

It’s well known that we do not buy links when we do link building for our clients. However, there are many times when we take on a client that has been buying links for some time, and they want to transition away from buying links. So should they stop cold turkey? We usually advise that […]

As General Manager of the Search Business Group, Brad Goldberg is responsible for product management, product planning, and marketing for Live Search. This includes current and future versions and spans all search verticals like Local and Image Search, as well as customer segments including consumer and enterprise. Prior to this role, Brad was the General […]