Experience Design (XD)

We’ve all been there: A new technology emerges (cough Responsive Web Design cough), all shiny and spiffy. We get excited about it – tweet and blog our way around it for months – until our excitement and the sheer saturation from the community spills out into the wider business community. And at a certain point, […]

Written by Janita Gaulzetti It’s a good time to be a B2B business (or is that 2 B a B2B?) – or a partner company that delivers solutions for them. Conservative estimates from analysts at Forrester Research project B2B e-commerce transactions to reach $560 billion dollars in 2013. Great news, but it also means that B2B […]

It is an 8 KB substitute for jQuery. That should answer both of those questions. In the world of Javascript libraries there are a plethora of options, but no one knows what any of them are; we all just use jQuery. jQuery is powerful, it caters to all browsers, and above all it works. However, […]

A little while back I wrote this nugget of wisdom: Creating a great user experience extends beyond the research, beyond the wireframes, and even beyond the visual design. All that hard work is ultimately for nothing if your website or web application isn’t fast. Why? Because if your site doesn’t load quickly, your users will […]

It’s something many folks in my profession struggle with—explaining to other people exactly what we do. When people I don’t really know (like my father’s poker buddy, my tailor, the lady making polite chit-chat while she bags my groceries…) ask me what I do, I respond, “I help build websites.” It’s simple. People understand it. […]

Tactus Technology has introduced a new way to interact with your phone: The Tactus Tactile Layer. This morphing layer of magic goo [paraphrasing] can raise up to form actual tactile buttons on your device, and disappear again when not needed. Previously, the only form of realistic haptic feedback available to touch devices was to have […]

In life, we’re never done testing and learning about ourselves; your business is no different. I am a strong advocate in the concept of incorporating A/B testing throughout the cycle of implementing new web sites, landing pages, and just about anything that has an important call to action that can lead to big business rewards. […]

Web developers are familiar with the importance of Cascading Style Sheets when developing HTML5 apps. The basic premise is simple, standard look and feel of the elements can be described separately in a CSS definition file and without changing a lot of other code, or simply by applying a different CSS file, you can alter […]

At any given moment in our day we are in hearing distance, visual range, or just a finger tap away from an experience that may involve your brand. A commercial break while I catch up on the Downton Abbey Christmas Special, my cousin posting on Facebook how much she loves her new hair gel, a […]

Last November, UX Magazine posted an insightful article (Experience Design in the Agency Setting) on how to properly follow an experience design process inside of an agency setting. This is something many firms have struggled with, and some continue to do, as the role and important of user experience grows in the industry. Properly planning and […]

“To design responsively, one must prototype responsively.” – Martin Ridgway, 2013 Quoting myself. A good start. But honestly, the statement above is important. After all, how best to communicate principles of responsive design but to do it as early in the engagement as possible? However, prototyping should be fast and iterative. As of January 2013, […]

When developing a brand’s identity (which should take into account both written and visual communication), it’s important to establish the brand’s voice and tone. What’s the difference between voice and tone? Glad you asked. The voice is like the “personality.” It helps define who the brand is. It is distinct and helps set you apart […]