Design

Need a refresher course on rudimentary rules of the web? You’re not alone. (Believe me … I’ve seen virtually everything.) Here’s an important list of dos (and don’ts) to make life easier for your users. Navigation – Think hierarchy. Content is king. Your primary navigation should be logical groupings of the principal content on your site […]

First of all, brace yourself for a variety of metaphors – both mixed and mangled. Web design is no longer one-size-fits-all. That “size” is responsive. Of course, sometimes building a separate website or application is the best option. If you have a captive audience (e.g., intranet or portal) and know which device(s) they will be […]

So many clients ask for a logo, and then think, “Great, I’m done! Here is my brand.” Not to be the bearer of bad news, but actually, no. Your logo isn’t your brand. Of course, it’s one aspect of it, but it’s really not the most important part. The Designer Perspective One of my biggest challenges as […]

When it comes to interpreting and ranking images, search engines need your help. That’s because Google, Bing and others are unable to actually “see” images. To understand what your images actually depict, they rely on a number of factors to accurately determine that your images, such as product photos, really are what you say they are. Follow […]

Several colleagues from Perficient XD recently attended HOW Design Live to keep their creative skills sharp. They walked away with inspiring insights from speakers and pointers for improving their team: As we go through our creative workdays, things can get out of hand and become hard to juggle. We all want to multitask to get […]

Maybe you gave up on ordering that gift online because the checkout process was a hassle. Maybe you tried to schedule a doctor appointment, but the clinic’s website wasn’t mobile-friendly. Or maybe your wine shipment exploded because the overnight temp was -25°, and then you couldn’t find customer service info online. Sound familiar? (Ok, minus […]