We’re excited to announce our Data Cloud Expert specialization! This is the highest level of Salesforce-validated expertise for Data Cloud. This achievement isn’t just a milestone, it’s a testament to our commitment to revolutionizing how businesses leverage their data to drive business outcomes, unlock trapped data, and enhance customer experiences. How’d We Earn the Data […]
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Salesforce Health Cloud – Summer ’24 Edition: Have you heard of AI?
The Summer ‘24 release preview is out and will be generally available by mid-June! The latest release from Salesforce brings critical feature improvements for our friends in the Healthcare & Life Sciences (HLS) industry. Of course, the hot topic in Tech over the last year has been Artificial Intelligence (AI). As Salesforce continues to beef […]
Navigating Trust and Data in Healthcare Marketing
In the ever-evolving landscape of healthcare, trust reigns supreme. As consumers increasingly rely on data to inform their decisions, the healthcare industry faces a pressing need to not only meet but exceed expectations. With disruptive forces emerging from various corners, healthcare organizations find themselves in a race to create personalized experiences that foster lasting engagement […]
SFCC: The Orchestrator for Your B2C Lead-to-Loyalty Journey
In the competitive world of B2C commerce, fostering customer loyalty is paramount. Salesforce Commerce Cloud (SFCC) provides a robust platform that goes beyond transactions, offering a powerful toolset to orchestrate the entire lead-to-loyalty journey. Here’s how SFCC empowers businesses to build lasting customer relationships: Targeted Acquisition Strategies: From the moment a customer lands on your […]
Connecting SFCC with Other Clouds
Are you looking to revolutionize your e-commerce strategy? Look no further than Salesforce Commerce Cloud (SFCC) and its powerful integrations with other Salesforce clouds. SFCC’s ability to seamlessly connect with Marketing Cloud, Service Cloud, and Sales Cloud opens up a world of possibilities for businesses seeking to enhance their customer engagement, drive sales, and optimize […]
Spring 2024 Salesforce Release Brings Important Changes for Healthcare
As of mid-February 2024, the Spring ‘24 release was generally available across all instances of Health Cloud bringing with it a host of improvements and added functionality for healthcare organizations. The new features and enhancements offer opportunities for efficiency, security, and insights. Home Health Advanced visit scheduling enables healthcare organizations to proactively manage care delivery, […]
Salesforce Data Cloud – What Does noETL / noELT Mean for Me?
In the realm of data management and analytics, the terms ETL (Extract, Transform, Load) and ELT (Extract, Load, Transform) have been commonplace for decades. They describe the processes involved in moving data from one system to another, transforming it as needed along the way. However, with the advent of technologies like Salesforce Data Cloud, a […]
ELT IS DEAD. LONG LIVE ZERO COPY.
Imagine a world where we can skip Extract and Load, just do our data Transformations connecting directly to sources no matter what data platform you use? Salesforce has taken significant steps over the last 2 years with Data Cloud to streamline how you get data in and out of their platform and we’re excited to […]
Leveraging Data Cloud for Medical Devices
From patient records to medical device telemetry, the volume and diversity of data generated for medical device companies can be staggering. However, harnessing this data to its full potential remains a significant challenge for many. Healthcare organizations, including medical device companies, grapple with dispersed data across various departments and technologies. This fragmentation impedes timely and […]
Overcoming Payer Challenges With Perficient’s Shop, Quote & Enroll Solution
In today’s rapidly evolving healthcare landscape, payers face numerous challenges in delivering efficient and personalized services to their members. The traditional healthcare experience is often fraught with complexities, inefficiencies, and a lack of transparency, leaving both payers and members frustrated. The Challenges: Lack of a Single Member View: Payers often struggle with fragmented member data […]
Unleashing Flexibility: How SFCC Enables a Composable Commerce Experience
The winds of change are blowing in the world of commerce, and composable architecture is taking center stage. Businesses are ditching monolithic platforms and embracing the freedom to mix and match best-of-breed solutions to create unique and engaging shopping experiences using MACH and Composable architecture. Composable commerce takes headless architecture further. It’s like a Lego […]
Perficient’s Salesforce Expertise Continues To Be Recognized
In today’s competitive digital landscape, clients need to innovate faster, increase operational efficiency, and deliver customized, memorable customer experiences. They need to be more responsive, efficient, and relevant to better connect with customers and build lasting relationships. Salesforce enables clients to accelerate their digital transformation and unlock data across disparate systems, clouds, and devices to […]