Functions

This holiday shopping season is anticipated to be one of the biggest yet for online sales – an anticipated 11% year-over-year growth that’s estimated to reach $96.1 billion. In fact, 66% of Americans did some last-minute shopping this past weekend – deemed Super Saturday because it’s the last full Saturday to shop before Christmas. What does all of […]

When evaluating any technology solution for your business, the two biggest questions to address with the decision maker(s) are: “How much is this going to cost, and when will see a return on our investment?” As you build the business case for your eCommerce re-platforming project, you’ll need to look at the big picture to […]

If you’re making plans to re-platform your commerce business in 2017, you’re not alone. Fifty-four percent of eCommerce executives stated that re-platforming is a top priority over the next 12 months, according to Forrester. Choosing a feature-rich commerce platform that will help you achieve current and future business goals is important. However, you also need […]

Whether you’re building a house or a skyscraper, the blueprint is essential. You must have a plan in place so you’re building the structure on a solid foundation.  (Of course, you also have to have the right team in place to execute on the plan.) This analogy is also applicable for your digital commerce business. […]

By 2018, eCommerce will surpass 10% of total retail sales in the U.S., according to Internet Retailer, and this steady growth is expected to continue to 2020. In a recent webinar hosted by Magento, one of our digital commerce partners, I learned about the top trends that are influencing eCommerce growth: mobile, social, and global. […]

When evaluating digital commerce platforms, it’s important to establish baseline metrics around your customers, sales, and capacity. Setting these benchmarks will support another aspect of your business case – defining success metrics and key performance indicators. Step 4 – Outline success metrics and key performance indicators (KPIs) Success isn’t defined by time, costs, or how […]

Forrester recently released its report, “How B2B Marketing Automation Service Providers Help Drive Marketing Transformation,” which addresses the growing complexity of marketing automation and the challenges it presents for B2B companies. To overcome those challenges, marketers are turning to third-party service providers for help with related technical and business processes. In this report, Perficient Digital’s VP of digital […]

Internet Retailer recently released its report, 2017 Leading Vendors to the Top 1000, which ranked Magento among the top eCommerce platforms in 30 technology categories. Most notably, Magento was ranked the number one vendor in the following categories: eCommerce platform Content management Mobile commerce Order management Additionally, Magento is the platform of choice among B2B […]

Whether you’re upgrading to a new commerce platform or choosing one for the first time, you need to closely evaluate the technologies that will help you achieve your objectives and grow your business. In a previous blog, we outlined the importance of establishing clear goals and objectives that focus on your customers and their experience. […]

Many retailers are tuning and testing their commerce platforms to make sure that their commerce sites are secure, free of vulnerabilities and can scale for the biggest shopping days of the year — Black Friday + Cyber Monday. I recently spoke with a senior commerce project manager on our team, Chris Durfee who talked about […]

When deciding to invest in a digital commerce platform, you have to take your future business growth into consideration rather than focusing solely on the technology to fill your current feature gaps. If you base your decision 100% on technology, how will this affect business goals, such as increasing revenue, reducing service costs, or improving […]

“It’s the most wonderful time of the year…” I’m not talking about the upcoming holiday season – I’m referring to budget season! As you’re making plans for next year – especially around investing in your digital commerce platform – this is the perfect time to think strategically about the future of your online commerce. 54% of […]