Functions

“Customers expect you to meet them where they are, not where you want them to be.” That was one of many great takeaways from the Magento Imagine 2017 session, “A Cut Above: How REEDS Merged the Digital & In-Store Worlds.” Mark DeCausmeaker, Director of Multi-Channel Sales at REEDS Jewelers, delivered the presentation. A look at […]

Your brand is the heart and soul of your company and how end users perceive your brand ultimately dictates your online success. One monumental aspect to your success is the end-user experience and how end users interact with your site. Make sure they get what they are expecting and what they want. Create “that sticky factor,” […]

At the Magento Imagine 2017 conference, there has been an emphasis on focusing on great Customer Experience (CX), User Experience (UX), and Design. CX encompasses all the interactions a person / customer has with your brand. Measured in: overall experience likelihood to continue use likelihood to recommend to others UX is part of a broader […]

It’s fitting that the Magento Imagine 2017 conference kicked off with a session about using data to drive strategies for online growth. Robert Moore, Head of Magento Business Intelligence, shared insights and findings on the analysis of sales and customer data across hundreds of online merchants. The focus was on identifying what top growth performers […]

Today is the kickoff of Magento Imagine 2017, and one of the hottest topics of this year’s conference is the explosive growth in mobile commerce. According to Jon Higby, Paypal Manager- Solutions Engineering, Paypal has experienced a 55% YOY growth in mobile payment volume. What makes the market staggering is that the conversion rates on […]

Magento Imagine is next week! Bringing more than 2,500 agencies, eCommerce experts and tech providers together to share insights and best practices in the industry. Perficient’s experts will be on hand at booth #40 discuss eCommerce pain points, solutions and technology needs as well as how our creative and commerce technology expertise can help you […]

Magento Imagine is a few weeks away! Imagine 2017 brings more than 2,500 eCommerce experts, technology providers and agencies from over 40 countries to share best practices and insights about the industry. At Imagine, you can get educated and inspired, while collaborating with other attendees and having fun: Inspire – Magento Imagine creates inspiring and […]

A session at IBM Amplify 2017 covered challenges of omni-channel customer engagement in the digital era and how cognitive capabilities like IBM Watson can help deliver a seamless experience. Some of the challenges in creating a seamless omni-channel experience include: Data Lack of insights Organizational silos No single view of the customer across channels Data […]

In 2016, mobile overtook desktop in its use, with more people using mobile to do more tasks than on laptops/desktops. More than 2,000,000 apps are available in the Apple store and even more in the Google Play store. However, the trend is that app downloads were way down in 2016 (<1 per month) due to the fact […]

In the age of the consumer, most retailers understand that customer experience is the point of differentiation to remain competitive. And it’s not just what happens on eCommerce channels – it’s the experience across all channels. According to Forbes, physical retail is losing share to eCommerce at the rate of about 110 basis points per year. […]

Global eCommerce Today & Estimated for 2020: 2017: $2.35 trillion (10% of total retail sales) 2020: $4.06 trillion (14.6% of total retail sales) One of the biggest things that has been overlooked in the customer journey is the shipping experience. At IBM Amplify, one session focused on this critical component focusing on shipping intelligence with […]

Perficient’s IBM Cloud Video offering allows IBM Digital Experience (DX) and IBM Connections customers to integrate video from IBM Cloud Video directly in DX and Connections.  This solution goes well beyond simply viewing videos.  This solution provides pre-built configurable integrations which support business users uploading and managing videos and channels directly through DX and Connections, […]