Commerce

We have talked a lot this year in the importance of the Experience in the consumer markets industry.  In one of 2015’s top trends, we discussed how important different aspects of the experience influence the consumer.  Experiential marketing has allowed consumers to interact with brands, products and retailers in a unique experience intending to drive […]

Watsco Ventures, ComfortUp, Magento, and Preficient are sponsoring an eCommerce Hackathon to challenge teams of developers, designers and marketers to build a subscription service in less than 24 hours. The event will take place June 5 & 6 at the Watsco Ventures office in Coconut Grove, FL. Each team gets an instance of Magento Community […]

Magento is the provider of the world’s fastest growing eCommerce platform, offering merchants complete flexibility and control over the look, content, and functionality of their online store. Imagine Commerce 2015 is the premier Magento and eBay Enterprise commerce conference. Now in its 5th year, this event brings together 2,000+ merchants, partners, developers and commerce experts […]

Some of you might ask how a horizontal portal like Liferay and iOS or android could be in the same sentence.   I was a bit surprised to see this myself.  Liferay recently announced Liferay Screens which is, “a collection of native mobile components that uses the power of Liferay Portal’s backend to build enterprise mobile apps.” […]

This has been an exciting first half of the year with another IBM award announced at last week’s IBM Amplify Event. This award recognizes Perficient for groundbreaking solutions leveraging the IBM Commerce portfolio to help clients improve business operations, increase sales revenue, reduce cost of services, and help deliver the best customer experiences. It was […]

Last week, Katie Laes from our sales and marketing team attended the Adobe Digital Symposium in Minneapolis, co-sponsored by Perficient & Adobe. Well over 100 marketing executives from Fortune 500 and mid-size companies gathered to learn, network, and gain expert insights into the world of digital marketing. The symposium featured three presentations by leaders in […]

Shannon Ahern from Varsity Spirit Fashion and Greg Schaller from Perficient spoke at IBM Amplify 2015 about how Varsity Spirit Fashion achieved a 100% adoption rate internally and transformed their business.   Varsity Spirit Fashion outfits more than 1 million athletes.  Previously Varsity Spirit’s 300 person sales team faced several challenges including a huge catalog […]

At Amplify 2015, IBM has formally announced their new IBM Marketing Cloud.  Throughout the day IBM is releasing more information about what is in the Marketing Cloud.  Here is what I learned just now. IBM Marketing Cloud is a combination of SilverPop Engage, Xtify and new features including Journey Designer, Journey Analytics, a single customer […]

Day 2’s opening session continued the theme of “A New Way to Engage” and started with Chris Wong, VP of strategy and Product Management in IBM’s Commerce group. IBM now has 30,000 users in their Marketing Cloud. Chris said that IBM thinks the way for marketers to move forward in the rapidly changing technology landscape […]

In a recent blog post written by Mark Polly, a Director at Perficient, he discussed how one retailer is delivering a superior customer experience. This retailer, Urban Outfitters tasked Perficient to implement a multichannel fulfillment system with IBM Sterling to improve their customer service. Things they learned over 5 years: Begin training before implementing Clearly identify […]

  Urban Outfitters worked with Perficient to implement IBM Sterling multichannel fulfillment system and the result has been superior customer service. Jas Singh with Urban Outfitters and Subroto Majumdar with Perficient presented this case study titled “Ensuring Successful Order Management Implementation” at IBM Amplify today. Urban Outiftters is an apparel retailer with annual revenue of […]

IBM pulled together 5 Futurists to give their views on the future of customer engagement. Chris Heuer talked about the only thing that matters. You have to get fundamentals right.  Not only to you have to listen, you have to understand. Chris said you can differentiate on values rather than value.  This is because transactions are […]