Commerce

Get ready for another addition to the Google search results page, and this time, it’s personal! When signed into your Google account, you may start seeing your personal information pulled from other Google products (Gmail, calendar, etc.) right within the search results. Don’t worry, this information is only visible to you. It’s not seen when […]

“Slow and steady wins the race.” – From ‘The Tortoise and the Hare’ While the moral of this famous Aesop tale applies to a variety of situations, it’s just not the case for the modern B2B marketplace. The pace continues to accelerate, and companies that are slow to respond will be left in the dust. […]

As most all digital marketers already now, Microsoft & Yahoo renegotiated their search partnership last year, which changed how Yahoo serves the paid ads on their search results page. While they used to serve ads solely from the Bing Ads platform, they are now using ads from their own platform, as well as testing out […]

I attended a session at NRF that discussed how to reinvent content in commerce and explore how current retailers are moving beyond the traditional site and marketing content to improve customer engagement, expand their reach and increase sales. Examining new tactics and strategies, the session illustrated how brands and retailers are leveraging consumer-generated content to […]

We have quite a team at NRF 2016 that is executing its last day today! In a recent blog post written by Ross Monaghan, Director of Digital Marketing, at NRF he discusses the importance of marketing measurements due the rapid growth of digital marketing and its effect on the overall marketing ecosystem. While an organization […]

This year is shaping up to be the best year for the retail and consumer products segments since the recession. Moody’s recently upgraded its retail forecast to a 5.3% growth rate in 2016, almost double the growth rate in the last few years. We are looking forward to 2016 as we expand our capabilities to […]

  If you’re an e-commerce business that runs a lot of promotions in December to capture additional holiday traffic, this is a great time to take advantage of the high volume to test out ad copy variations and gain new insights into what users respond best to. Here are a few that I have tried […]

With Thanksgiving behind us and Christmas right around the corner, it is once again, the most wonderful time of the year! Especially if you are passionate about bargain hunting and the holiday shopping festival that it is. But for some of us, this time of year can be most stressful, ahem…especially if you are one […]

The holiday season is quickly approaching. Is your PPC account optimized for the impending visibility and traffic increase? Here’s a nice checklist to help make sure you set yourself up for success this year. RLSA (Remarketing in Search) Bidding Increase your bids for visitors who have been to your site before. With the increase in […]

This week, IBM released the IBM Watson Trend app that uses the power of IBM Watson to help you buy the hottest gifts for everyone  on your list. Watson isn’t programmed. It learns. It has been used for clinical trials, oncology and more and has the ability to learn a subject and then answer questions […]

Looking for another way to get your Black Friday & Cyber Monday deals into your ad copy? Well, now you can add an additional line of text to communicate your offer. A new type of structured snippet can be used to communicate special store hours, free shipping deals and order discounts. These structured snippets are […]

  What are top business leaders looking for? Innovation. Innovation that will help give them an edge above their competitor and differentiate them from the rest of the pack. However, nothing is easy and it can be very difficult to find those hidden opportunities that can boost a company ahead of others. With the digital […]