The transition from a wholesale-centric business model to include a new direct-to-consumer (D2C) approach presents lucrative opportunities alongside a suite of technical and operational intricacies to consider. While the move brings manufacturing companies closer to end consumers, it also requires several considerations spanning content creation, post-purchase support, and overall brand experience. Failure to address these […]
Zach Zalowitz
Zach Zalowitz is considered one of the leading voices in the post-purchase experience space, and has an expertise in order management solutions in the market. Prior to Perficient, he was VP of Digital Technology and Digital Experience at Foot Locker where he oversaw a global team of digital experts focused on the website and mobile app experience. He writes often on the state of digital experience online and instores, and all the parts of the customer journey in between.
