Thomas Steinhener and Victor Leung from IBM presented a session on the Digital Data Connector. DDC is an out of the box framework for Portal that is integrated into Web Content Manager. DDC is an easy way to integrate any XML or JSON data using list rendering profiles. Caching is built-in to make the application […]
Mark Polly
Mark Polly is Perficient's Chief Strategist for Customer Experience Platforms. He works to create great customer, partner, and employee experiences. Mark specializes in web content management, portal, search, CRM, marketing automation, customer service, collaboration, social networks, and more.
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Blogs from this Author
Using IBM Forms Experience Builder to Create Self Service Apps
At the IBM Digital Experience Conference, Marty Lechleider and Dave Hogan talked about how Blue Cross Blue Shield Tennesee is using IBM Forms Experience Builder (FEB) to create apps in IBM Digital Experience. Marty started with an overview of what’s new in FEB. FEB provides an easy way to build data entry forms using drag […]
IBM Digital Experience Announcements and Demos
At the IBM Digital Experience Conference in Atlanta, Doug Geiger made several announcements: A new lower-priced entry point for Digital Experience in Cloud New rich text editor using Ephox’s new JavaScript based editor eliminates any dependence on Java New Layout Editor is more graphical, supports multiple devices and includes better task flow Theme sync tool connects […]
Digital Experience Conference 2015 Opening Session
IBM’s annual Digital Experience Conference got underway this morning. Gary Dolsen kicked off the conference by announce the future of Digital Experience is mobile, contextual, and cloud-hosted. Engagement is a common need for partners, customers and employees. This engagement can now be helped with a digital experience that is consistent, includes analytics, cloud based, and […]
Varsity Spirit Achieved 100% Adoption and Transformed Themselves
Shannon Ahern from Varsity Spirit Fashion and Greg Schaller from Perficient spoke at IBM Amplify 2015 about how Varsity Spirit Fashion achieved a 100% adoption rate internally and transformed their business. Varsity Spirit Fashion outfits more than 1 million athletes. Previously Varsity Spirit’s 300 person sales team faced several challenges including a huge catalog […]
Carhartt’s Successful Implementation of carhartt.com
Greg Schaller of Perficient and Gretchen Crockford of Carhartt discussed how Carhartt successfully implemented B2C on the IBM iSeries. Carhartt is a 126-year old work wear company. Carhartt now has 17 new company owned stores, but also sales through retailers and their IBM Commerce website. Running on iSeries is not something you hear a lot about, […]
What is the new IBM Marketing Cloud?
At Amplify 2015, IBM has formally announced their new IBM Marketing Cloud. Throughout the day IBM is releasing more information about what is in the Marketing Cloud. Here is what I learned just now. IBM Marketing Cloud is a combination of SilverPop Engage, Xtify and new features including Journey Designer, Journey Analytics, a single customer […]
Amplify 2015: Deliver the Experiences Your Customers Want
Day 2’s opening session continued the theme of “A New Way to Engage” and started with Chris Wong, VP of strategy and Product Management in IBM’s Commerce group. IBM now has 30,000 users in their Marketing Cloud. Chris said that IBM thinks the way for marketers to move forward in the rapidly changing technology landscape […]
Amplify 2015: How Urban Outfitters Delivered Superior Experience
Urban Outfitters worked with Perficient to implement IBM Sterling multichannel fulfillment system and the result has been superior customer service. Jas Singh with Urban Outfitters and Subroto Majumdar with Perficient presented this case study titled “Ensuring Successful Order Management Implementation” at IBM Amplify today. Urban Outiftters is an apparel retailer with annual revenue of […]
Amplify 2015: 5 Futurists Speak Out on the Future of Engagement
IBM pulled together 5 Futurists to give their views on the future of customer engagement. Chris Heuer talked about the only thing that matters. You have to get fundamentals right. Not only to you have to listen, you have to understand. Chris said you can differentiate on values rather than value. This is because transactions are […]
Amplify 2015: IBM Omni-Channel Marketing Strategy and Roadmap
IBM’s Arlen van der Broek talked about IBM’s strategy for omni-channel marketing. Some of the new solutions will include Hybrid, big data, open API framework, data integration and syndication, and true message orchestration. IBM has a set of tools that work on premise. These are known as IBM Marketing Software. IBM is introducing IBM Marketing […]
Amplify 2015: Future of Engagement: How Smart Marketers Will Win
David Haucke from IBM and Scott Brinker from ION Interactive and chiefmartec.com presented the session “The Future of Engagement: How Smart Marketers Will Win in the Years to Come”. The idea of personalized 1 to 1 mark3ting is being realized by a few organizations. David and Scott talked about how more organizations could take advantage of […]