Michael Porter

While Dreamforce started on Monday, the Keynote kicked off today.  Huey Lewis and the News  kicked it off after a great children’s charity video.  Mark Benioff started by thanking everyone and speaking about why we are all really here, to help others.  “Philanthropy is the biggest rush.” 135,000 people registered to attend the event. (include […]

Site.com has been touted as an easy way to create a portal, do simple content management, and otherwise extend your salesforce investment but still make things look good.  Mobile has become a key requirement for almost any technology and anyone who can cut down the typical +30% cost to add mobile will gain in the […]

        So I’ve always been interested in how you sell social given that so many have problems in defining it.   Hence my interest in this session on social selling.  People from Salesforce, Sales Benchmark Index, Pandora, Linkedin, and others brought this session. Note also that social has officially matured that people […]

Peter Schwartz, the mind behind Minority Report, War Games, and Sneakers; spoke on five emerging trends.  He is also Saleforce SVP Strategic Planning. His opening statement pushes, “Tomorrow looks nothing like today.” The world of hyper connectivity is bringing every thing together in a new ecosystem.  We are creating a new world that is connected […]

For all you keeping track of my previous posts, you can find a list here. To anyone with a smart phone (over 50% and climbing) or a tablet, stating that a patient portal is mobile is like saying that the sky is blue.  Of course it’s mobile.  Why wouldn’t it be.  A very large portion […]

To see all the other posts, visit the main What Is A Patient Portal post. In many ways, “stickiness” can be seen as a composite of everything else I’ve defined in all the patient portal posts.   It merits it’s own post because getting a patient to the site and having them return multiple times […]

You can find the entire, What Is a Patient Portal series here. Today’s discussion may have the most significant impact on a patient ability to understand their medical record but it’s also the most difficult to explain.  So let me give you some definitions: Contextual: The circumstances that form the setting for an event, statement, […]

Melody SmithJones (@MelSmithJones) has a great article on the newest evolution of Digital Marketing.  No, it hasn’t flatlined. Instead it’s matured to the point where digital marketing is marketing.   Here are the points he was making in summary: The average amount of time consumers spend with digital media every day could surpass television viewing […]

You can find the entire series here in the initial post. You may wonder why I even mention process for a patient portal.  I mean, a patient logs on, does his or her business, and logs off.   There’s not much process.  From that viewpoint, you are correct, there’s not much process.  However, in order […]

Forrester and Nate Elliott just released a short but insightful paper on Why FaceBook is Failing Marketers.  He and the other authors include survey feedback from the value marketing professionals receive from Facebook.  It’s worth it to read the whole article if you have access to Forrester. What I like best is his analysis of […]

@lizasisler asked me to post over on the Microsoft Blog about the blurring line between line between Chief Information Officers (CIO) and Chief Marketing Officers (CMO).  Worth a look. New World CMO: Everything they did before but use the social media and digital marketing channels to do so.  Make key technology decisions while getting advice […]

So we’ve seen a trend lately that some hype with overblown expectations but that remains a significant development.  Specifically, a blurring between the lines of what a CIO does and what a CMO or Chief Marketing Officer does. Old World CMO: Take care of the brand.  Enable greater sales through lead generation. Use external tools […]