Morgan Hardy – Marketing Coordinator

In my previous posts, I’ve talked about the micro-moments that lead home furnishings customers to visit retailers’ websites and stores, as well as the importance of providing a seamless experience between your online and offline brand presence. I also pointed out the value of websites providing accurate product information and visual configuration tools to drive more home […]

In my last blog, I talked about the importance of capitalizing on your home furnishings customers’ micro-moments – those “I-want-to-know,” “I-want-to-go,” “I-want-to-do,” and “I-want-to-buy” moments that drive us to our smartphones. I also pointed out that, while many customers start interacting with your brand online, they expect to have a smooth, consistent experience at each interaction they […]

Anybody with a smartphone in their pocket has probably experienced a micro-moment. In fact, you’ve probably already experienced a few today and you may not have even noticed. According to Google, “Micro-moments occur when people reflexively turn to a device—increasingly a smartphone—to act on a need to learn something, do something, discover something, watch something, or […]

Online retailers around the world agree that shopping cart abandonment is a big problem. An average of nearly 75% of shopping carts were abandoned in the United States during Cyber Week last year, according to eMarketer. Cart abandonment factors such as indecision and wanting to shop around more are leading consumers to walk away during […]

Perficient Digital recently won two Mobile WebAwards for our work creating mobile apps for Jackson Energy Authority (JEA) and Selfeo. Named Best Energy Mobile Application, the cross-platform, self-service app we developed for JEA gives customers using both iOS and Android devices a sleek, user-friendly way to check their account balances, pay bills, report power outages, […]

Perficient Digital recently earned recognition from Sitefinity for the work we did designing and implementing a new website for Montessori Unlimited. The new site was named one of Sitefinity’s Top 5 Websites of the Quarter, which recognizes websites for exceptional user experience and innovation in applying the features and capabilities of Sitefinity products. The Top […]

Perficient Digital recently took home a Silver Award for mobile application, strategy, design, and development at the 2017 W 3 Awards for the work we did creating a self-service app for the Jackson Energy Authority (JEA) in western Tennessee. We designed and built JEA a cross-platform mobile app for iOS and Android. The app greets […]