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Eric Enge

Eric Enge is part of the Digital Marketing practice at Perficient. He designs studies and produces industry-related research to help prove, debunk, or evolve assumptions about digital marketing practices and their value. Eric is a writer, blogger, researcher, teacher, and keynote speaker and panelist at major industry conferences. Partnering with several other experts, Eric served as the lead author of The Art of SEO.

Blogs from this Author

Using the NoScript Tag

While I was at WebmasterWorld, I had a webmaster come up to me and ask me about the NOSCRIPT tag. Where this tag gets used is for those sites that have Javascript menus, and that don’t provide an alternate text-based navigation scheme. These sites end up cutting off search engines from portions of those sites. […]

SEO

MSN Punishing Reciprocal Links

A fresh report from Barry Schwartz reveals that Microsoft is now actively banning sites for engaging in link exchanges with non-relevant sites. Fascinating. As Barry also indicates, Google simply discounts these links, making them a waste of your time and effort. In addition, we learned during the BigDaddy update, that Google also punishes sites for […]

SEO

Danny Sullivan’s Future

So the news is finally out. Danny Sullivan, Barry Schwartz, and Chris Sherman are going to operate a new website that provides search news, known as Search Engine Land. Congratulations to the three of you. This will soon be the most read website in the SEO world. In addition, Danny will continue to manage and […]

SEO

Search Engines unite on Site Maps Protocol

Donna Fontenot at SEO Scoop picked up the announcement that Yahoo and MSN are now supporting the Google Sitemap protocol. In the official announcement on the Google Webmaster blog, it’s stated that Google, Yahoo, and MSN are going to collaborate on future changes and enhancements to the protocol. This is great stuff. When the search […]

SEO

Tidbits from WebmasterWorld, Day 2

I finally got to meet Donna Fontenot of SEO Scoop. She has an excellent blog, and today made a point that ties in nicely to the current gambling environment here in Las Vegas. Manage your risk dudes and dudettes. Don’t put more on the line than you can afford to lose. I stopped by the […]

SEO

WebmasterWorld Day 1

Brutal trip out here. No problems really, everything ran on time. But getting up at 4:30 am ET to come out here is hard no matter how you slice it. But anyway, I have made it our to WebmasterWorld in Las Vegas. And as always, it’s an entertaining show. Since I flew early this morning, […]

SEO

Interview of Eurekster’s Grant Ryan

The following is the transcript of an interview of Dr. Grant Ryan, co-founder, and Chief Scientist, of Eurekster, conducted in several sessions in November 2006. Grant and Eurekster have a rich pedigree in social search, going back to GlobalBrain, a company that Grant spearheaded in the late ’90s. GlobalBrain was all about “Learning Search” – […]

Google Custom Search Engines and Core Search

Gary Price put up a post on Wednesday where he speculated that Google’s plan to focus on core search were just stories. Gary cites the move into radio ads, the Custom Search Engine announcement, and the YouTube acquisition as being divergent from this plan. Lisa Barone at BruceClay.com speculates further on this topic. Lisa’s take […]

SEO

WebmasterWorld Next Week

Like many others in the search engine industry, I am preparing for the trip to Las Vegas for WebmasterWorld. There are lots of things to look forward to. Catching up with the many people in this industry that I have to know. Just hanging out in some place warmer than Boston. Then there are the […]

SEO

Building Multi-Million $ Web Sites from Scratch (Part 5 of …)

Code Architecture When building a large website from scratch, it’s critical that you have the right code architecture. A weak code architecture can torpedo your entire plan or can leave you in a position where you can’t scale your site. Given the type of content we have been talking about in this series, you may […]

SEO

A Link Request Email I Liked!

A while back I wrote a post about the funniest link exchange request I ever got. So I thought I would in all fairness present the best (seriously) link exchange e-mail I ever received. Here it is: Hi, We’re interested in exchanging links with you. Please let us know if you’re interested. Regards, I love […]

SEO

Flash Sites and the Google Index

Mark Cook of ZoomZoom Ltd in the UK wrote in to let us know that Google is indexing flash pages. Mark references this article about the topic. Based on this e-mail, I ran some tests, and the results are illuminating. Query: cooking schools filetype:swf Query: red wine filetype:swf As you can see, Google is indexing […]

SEO
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