Eric Enge

I am embarking on a series of interviews to cover enterprise SEO. This week I am publishing an interview with Brent Payne of the Tribune Company. In it, we explore some of the unique challenges of SEO for a major national network of news properties, as well as some of the unique solutions to the […]

An in-house SEO with more than seven years of experience, Brent has doubled Tribune’s visits from search engines since he joined the company in February 2008. With more than a million visits per day to Tribune’s network of websites, Brent drives traffic not only to Tribune’s newspaper sites (including the L.A. Times, Chicago Tribune, and […]

In this interview with Josh Cohen of Google News, we go into a lot of detail on the inner workings of Google News. Perhaps the most interesting bit of information was confirmation that Google uses click data as a ranking factor for Google News. If the Google News team is using it, it seems likely […]

Josh Cohen is the Senior Business Product Manager for Google News. He is responsible for global product strategy, marketing and publisher outreach for Google News, which is currently available in 26 languages and more than 50 countries. Prior to joining Google, Josh was Vice President of Business Development for Reuters Media, the world’s largest news […]

The impact of a few external links to the pages more than one click away from your home page appears to be greater than what you might first expect. In today’s post, I am going to explore why that may be the case, and how to leverage it. First, let me go into my theory […]

One of our clients forwarded me an email message yesterday. The subject of the email was: “Fwd: Your Amazon.com order has shipped (#102-2280136-1739409)”. I scratched my head when I saw it, wondering what it could possibly be. Then I opened the email and saw these wonderful words: “FYI, your book is now shipping 🙂 Look […]

Recently SEMPO released a white paper on the mobile market. The paper references data from comScore which shows tremendous growth (what a surprise!). The comScore data reveals that in May of 2009 more than 64.2 million in the US accessed the mobile Internet, a significant uptick from 36.8 million users from January of 2008, or […]

While I am known for interviewing lots of different people I recently got interviewed by Richard Baxter of SEO Gadget. In it, I speak about how I got started in SEO, and my favorite interviews. Richard also does a great job on an ongoing basis on the SEO Gadget blog. Check it out!

One of the fascinating trends of the 21st century (more or less) is the fact that “less is more”. This saying has been around for a long time, but this decade has brought it to new heights. In our industry, there are two stunning examples. One of the best examples is Google: A quick spot […]

The Google algorithm is evolving. Gone are the days when you can read a single patent, or a document like the PageRank thesis written by Google’s Larry Page and Sergey Brin to figure out how it all works. That PageRank paper was at the time a revolutionary algorithm, and it launched the dominant search engine […]

It seems like forever since I last posted an interview. Take this one as a heads up that I do intend to reinvigorate the interview series over the next month or two. They are too much fun to do and very useful in digging up information on search. Today I am publishing an interview with […]

Chris Silver Smith is the Director of Optimization Strategies at KeyRelevance. Chris has extensive background experience in search engine optimization and internet application development and he is a regular speaker at Search Marketing Expo, Search Engine Strategies, American Marketing Association seminars, and other technology and marketing conferences. Chris previously worked as Lead Strategist at Netconcepts […]