Eric Enge

Article Abstract This article provides a brief overview of all aspects of Google Co-op. It then deals with one aspect of Google Co-op, Subscribed Links, in more detail, providing a discussion of benefits, instructions on how to implement Subscribed Links, and Subscribed Link examples. This article is a follow-on article to several previous articles about […]

Article Abstract This article provides a high-level overview of Google’s new service, Google Co-op. The purpose of the article is to help individuals better understand what Google Co-Op is, how they can use it, and what they will see. This article is intended to be an overview in nature. Other articles go into more detail […]

Article Synopsis This article focuses on the annotations aspect of Google Co-Op Topics and Annotations. It provides a brief overview of Google Co-Op and then deals with annotating or labeling web content (URLs) in more depth. In May of 2006, Google announced the Google Co-op program. This article is a follow-on article to a previous […]

“What’s at your fingertips here is a way to build entirely new search environments, and base them on the Google index.” One of the things that I learned about recently is the Ajax search API from Google. This is a cool new tool that has gotten little publicity so far, but really offers a lot […]

What are the 5 Judgments of Link Quality? They are simple rules to help you determine if the links you have, or the links you are planning to get, and going to be links that help your website rank in the organic search results. Without further ado, here they are: Would you want this link […]

Lots of sites have duplicate content problems. For the most part, this is not a huge issue. When search engines find duplicate content they choose one of the pages to list in the index, and then will ignore the other. This assumes, of course, that the nature of the duplicate content is not so bad […]

The world of Search Engine Optimization is complicated for many reasons. For example, it is well known that the Google algorithm takes into account more than 200 factors in ranking a web page. In addition, search engines treat their algorithms as highly proprietary for two main reasons: They don’t want their competition to know what […]

“In this article, you’ll learn the basics of search topic refinement – a powerful way to allow your users to “drill down” through a search result set from a variety of different perspectives.” Introduction This tutorial is the first in a series designed to take you from Custom Search Engine (CSE) novice to CSE Ninja. […]

We had the pleasure of working with the Videomaker team on increasing their web traffic. The Videomaker site provides a wealth of resources about video editing and video production. In April of this year they began a website redesign, and we included within that a number of SEO modifications to improve the visibility of the […]

Cascading Style Sheets (CSS) and SEO For most of the early history of Google, it was assumed that Google was not able to read CSS files, and hence could not understand the location of content on a web page. However, Google worked for years to improve its capabilities in this area, and this culminated in […]

VisualDxHealth is a website that provides pictures and text information on skin and visual diseases. The site is meant to be a resource to help people identify or better understand a skin problem affecting them or a family member. The site was first made live in January 2007 and officially launched in April 2007 (OK, […]

Overview Writing effectively for search engines is, at first blush, not much different from writing effectively for any other medium. Certainly, many key guidelines remain the same, such as writing well-structured paragraphs centered around one key idea. One overarching guideline is that the best way to write for search engines is to write for real […]