As we reach the halfway point of October, it’s almost go-time for launching your holiday projects and initiatives. This can be a mix of emotions; exciting, anxious and possibly scary all at the same time. Once Halloween is over, the competition explodes for capturing early holiday shoppers and attracting customers over the next two months. […]
Erin Bauer
Blogs from this Author
For a Successful Holiday Season, Let Your Data Be Your Guide
It can either be the Elf on the Shelf®, or the elephant in the room – data is as important as you make it. To that point, many eCommerce and omni-channel retail organizations are sitting on mountains of customer shopping and behavior data, especially after the holiday selling season. Sadly, an unsuccessful holiday selling season […]
Making Your List, Checking It Twice: Advice for Project Managers Launching Holiday Retail Projects
In my last blog, I touched on the five tips that Project Managers can utilize in organizing internal teams for better execution of holiday projects within an omni-channel retailer environment. But what happens next? After you have your Holiday Task Force team assembled, the priority is to start making your project documents and identifying due […]
5 Tips for Strong Partnerships During the Holidays for Omni-channel Retailers
‘Christmas in July’ isn’t just a promotional sales tactic in mid-July to boost customer engagement, or a 1940’s movie title. In my experience, it stands for the prime month to kickoff combined efforts of a retailer’s cross-functional teams in researching and strategizing an action plan to execute a more successful omni-channel holiday sales season. Brick-and-mortar […]