Identifying Opportunities in a Cookie-less World In Part 1 of this series, we explored the disruption and impact that impending policies around the restricted use or removal of third-party cookies are poised to bring to the digital advertising and marketing industry. As we stand at the cusp of this change, it is important to embrace […]
Anjali Khera
Anjali Khera is Multi-Solution Architect at Perficient and is part of the Digital Analytics & Personalization (Adobe BU) team. She helps organizations deliver digital transformation projects by architecting, implementing, and strategizing solutions via the Adobe and Google platforms with a focus on Analytics, Tag Managers, and Enterprise Integrations.
Blogs from this Author
AEP –What is in it for You?
How is AEP Helping Businesses? The digital world is moving towards cloud, server side, cookie-less tracking with limitations & law restrictions in interest of ITP, GDPR, CCPA. With many products & service providers available, it is becoming important to understand what different players in the market are offering. This article will help in understanding what […]