A second recognition underscores the urgency of consumer-centric transformation in healthcare.
Healthcare providers and insurers face mounting pressure to deliver affordable, convenient, and digitally enabled care. Our award-winning research reveals that digital front door strategies are now essential for meeting healthcare consumer experience expectations. Organizations that fail to adapt risk losing trust, loyalty, and revenue.
About the Award
The MarCom Awards honor excellence in marketing and communication, attracting more than 7,000 entries annually from dozens of countries. Winning a Platinum Award—the competition’s highest honor—signals global recognition for strategic insight and creative execution.
This achievement follows our earlier dotCOMM Award, further reinforcing the study’s impact and credibility.
Key Findings from Our Access to Care Research Study
Our proprietary study analyzed responses from 1,000+ U.S. healthcare consumers to uncover how digital experiences, affordability, and convenience shape patient expectations and influence provider choice.
Critical insights emerged for healthcare organizations (HCOs):
- Digital-first access is non-negotiable. Health care consumers increasingly expect commerce-like experiences when traditional care options fall short.
- Access is a journey, not a touchpoint. Interconnected decisions and barriers affect patient satisfaction, caregiver burnout, and Medicare star ratings.
- Consumer-centric transformation drives outcomes. Organizations that prioritize digital access improve health outcomes, loyalty, and financial performance.
That means healthcare leaders must act now to:
- Reduce friction in care delivery through integrated digital experiences.
- Align investments with consumer expectations to protect market share.
- Improve quality metrics that directly impact reimbursement and reputation.
“With healthcare consumers setting higher expectations and becoming increasingly active in their care journeys, our research reveals a clear need for healthcare providers and insurers alike to embrace and adopt a digital-first mindset. Organizations that invest in technologies like AI and intuitive digital experiences that ease access to care are not only meeting patient and member demands but also positioning themselves for long-term growth and competitive advantage.” — Hari Madamalla, Senior Vice President, Perficient
Bottom line: Digital access must be viewed as a core business strategy that drives better health outcomes and ensures sustainable growth.
Reimagine Access to Care with Confidence
This dual recognition from MarCom and dotCOMM amplifies the visibility and credibility of our research on digital access to care. These awards validate the strength of our communication strategy and reinforce the relevance of our insights—helping elevate the conversation around digital access as a strategic imperative.
More importantly, it aligns with what we’re hearing directly from healthcare leaders: the urgency to prioritize consumer-centric transformation is real and growing.
From insight to impact, our healthcare expertise equips leaders to modernize, personalize, and scale care. We drive resilient, AI-powered transformation to shape the experiences and engagement of health care consumers, streamline operations, and improve the cost, quality, and equity of care.
- Business Transformation: Activate strategy for transformative outcomes and health experiences.
- Modernization: Maximize technology to drive health innovation, efficiency, and interoperability.
- Data + Analytics: Power enterprise agility and accelerate healthcare insights.
- Consumer Experience: Connect, ease, and elevate impactful health journeys.
We are trusted by leading technology partners, mentioned by analysts, and Modern Healthcare consistently ranks us as one of the largest healthcare consulting firms.
Discover why we’ve been trusted by the 10 largest health systems and the 10 largest health insurers in the U.S. Explore our healthcare expertise and contact us to learn more.
