Customer Experience and Design

4 Pillars of Social Media Governance: Join the TweetChat #hcsmGov

#HIMSS17 Educational Session featuring Cedars Sinai and Perficient

Tomorrow at 1:30 ET, Perficient and client Cedars-Sinai will be presenting on the Four Pillars of Social Media Governance at #HIMSS17. Melody Smith Jones, Manager, Connected Health, Perficient will be joined by Nelly Jacobo, Director Digital Strategy, Cedars-Sinai to talk about the importance of social media governance and discuss how Cedars-Sinai correctly implemented a social media governance program including process, challenges and lessons learned. In conjunction with the educational session which will take place in room W230A, we will be running a TweetChat using #hcsmGov. So join us in-person or on Twitter!

Here are the topics for the TweetChat: (#hcsmGov)

  • Q1: What reasons for not participating in social media have you heard at your org?
  • Q2: If social listening informs your social media strategy, where do you listen? What tools do you use?
  • Q3: Policies are only the first step. How do you communicate policies and guidelines effectively?
  • Q4: Is it possible to encourage employees to engage while still ensuring patient privacy is protected?
  • Q5: How do you prevent mistakes while maintaining the real-time pace required in social media?
About the Author

Kate Tuttle is a senior marketing professional with more than 13 years of marketing experience in both B2B and B2C environments. She has more than 7 years of healthcare industry experience and is passionate about technology and its impact on consumer experience.

More from this Author

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Subscribe to the Weekly Blog Digest:

Sign Up