When Informatica went private in 2015, Microsoft Corporation and Salesforce Ventures agreed to become strategic investors in the company alongside the Permira funds and CPPIB. Henceforth, the message on this year’s partner conference was platform-independent, enterprise-ready Cloud Data Management. Informatica has three major focus areas in cloud for 2016:
- Intelligent Data Platform: This platform is primarily focused on time to value and data self-service for the non-technical users and technical business analysts. Applications include data migration, data synchronization, data replication, and cloud data warehouse and analytics.
- Comprehensive Data Management: Their myriad of cloud data management capabilities are tightly coupled with Salesforce.com including Customer 350, data profiling, data masking, test data management, and data discovery. These technologies increase the quality of Salesforce.com data enabling business users in tandem with their Salesforce admins to build and develop data cleansing and master data management for better marketing campaign and customer centricity.
- Application Process Integration: By assisting technical users to build guides or workflows, this enables them with real-time data integration. Functionalities include cloud process automation, application integration, API integration, and interactive workflows.
What does this mean for Informatica users?
- Expanded current Salesforce practice to analytics in addition to offerings from Salesforce.com
- Industry-specific templates for analytics and integrations
- Better Salesforce Wave analytics by integrating disparate data with Salesforce.com data
