Tyler Tribe, IBM’s Product/Offering Manager, IBM Digital Experience Software, presented a great session at ConnectED 2015 titled “Optimizing Mobile Applications with IBM Digital Experience, IBM MobileFirst, and IBM ExperienceOne.” The session focused on keys to delivering successful mobile experiences. Some of the key points and messages from the session were:
Mobile Statistics
- People check their phones on average 150 times a day
- By 2018 smartphones will grow from 71% to 91% of the market
- 102 billion apps are expected to be downloaded this year
Enterprise Problem Space
- Enterprise mobility is slowed by lack of good developers and tools
- New breed of emerging tools which allows line of business to react to needs to change content quickly is emerging
- Codeless tools provide the agility needed to address digital business opportunities
Mobile Apps Must Be Personal, Adaptive, Relevant
- Mobile services are core to developing apps. Data, security, integration, analytics etc.
- Content management is required to allow line of business to create and personalize content.
- Analytics are required to understand user behaviors and feedback
- User engagement with things like notifications, content targeting, historical interactions etc
- IBM’s solutions are
- IBM Mobile First
- IBM Digital Experience
- IBM Experience One
Changes requiring IT involvement prevent business from keeping up with user expectations and rapid transformations. IBM offerings provide these tools and techniques.
IBM Digital Experience provides
- Content authoring UI
- Workflows
- Services
- Personalization
- Navigation
- Rendering
IBM Mobile First provides
- Application management
- Data store
- Notifications
- Operational analytics
- Testing
- JSON is the glue between content management and Experience One
IBM Experience one provides
- Push notifications
- Analytics
The remainder of the session was a live demonstration of of how the IBM solution can be used to deliver these types of capabilities.
