Humans have a tendency to “code-switch” — to adjust the language we use to communicate based on who we’re talking to, and what we’re talking about. We all do it, and always have, but when we spend time with social media it can become a problem. Suddenly we have to be much more conscious of what we’re saying, because everyone is watching. A tweet that was meant for a friend could be seen by a client. If you code-switch when you write it, you could be betraying your personal brand.
In an article titled Is Code-Switching Eroding Your Personal Brand?, Perficient Digital Agency LeadTessa Wegert explores the pitfalls of code-switching in a digital world, and offers some advice on how to ensure that the “you” you’ve been presenting to coworkers, partners and clients isn’t lost online. To read Tessa’s article in its entirety, please click here.
