Today, TechCrunch reported that Pinterest, the pinning interest site has hit 11.7 MILLION unique monthly views – faster than any website in history. The questions comes up is: How does this affect my enterprise? Simple, if you aren’t looking at this or you have someone who says this is a fad and not enterprise worthy – they could be very wrong. Obviously if are a retailer, you are missing the boat bigtime. Pinterest drives more ecommerce decisions that Google now. That is obvious. But what if you are a healthcare organization? Should this be of concern to you? Yes, and yes.
Healthcare is more than a passing add-on to ones life. Health companies are realizing that they have to create personal relationships with their members. What if you have a member who is having a baby and you have a great mom/dad to be blog or content site – wouldn’t you like to take advantage of the next Facebook to drive more traffic? Yes, you would. Same goes if you are financial services provider.
Bottom line, you have to follow the guiding light that you don’t have to be everywhere but you have to be where your stakeholders are and right now Pinterest is more than trending, its on fire. Adding it to your site is 5 year old simple, just go here and insert it into your site. Also here are some key articles on the value of Pinterest:
Thank you for sharing, i will check here more often .
Pinterest has a lot of good qualities but you can do searches for less than savory topics and it will display them..i.e topless or pot and you get a lot of bad pictures or topics…as a network administrator
, I don’t think this is what our district needs.