By now, you’ve probably become familiar with the acronym “CXM.” It stands for “customer experience management” and many would agree that content is the foundation of any rich, engaging customer experience.
So how do you keep content, such as portal and social media content, from being siloed and instead properly integrate it into a more cohesive and strategic CXM system for your organization?
Perficient’s expert in portals and collaboration, Mike Porter (@PorterOnPortal) is teaming up with Forrester’s Principal Analyst in content and collaboration, Stephen Powers (@sa_powers) on Wednesday, September 28th, in a free webinar to answer all of your questions in this space.
“Rethinking Your Multichannel Customer Experience Web Strategy: 7 Trends You Need to Know” will address:
• The three areas of functionality that marketing and ebusiness professionals look for in their CXM tools
• The emerging CXM product ecosystem and how vendors such as Adobe, IBM, and Oracle fit in
• Why a single CXM suite solution will not be a realistic option for your organization any time soon
Join us Wednesday, September 28, 2011 12:00 PM – 1:00 PM CDT
Our Presenters:
Stephen Powers is a Principal Analyst with Forrester Research serving content and collaboration professionals. He is a leading expert on multiple aspects of enterprise content management including web content management and digital asset management. Stephen helps Forrester clients build content management systems to implement information management strategies and improve customer experiences.
Mike Porter, Principal Portal Solutions at Perficient, Inc.Michael Porter is Principal in Perficient’s national Portal practice. Michael leverages his more than 15 years of experience and expertise with different portal solutions and complementary technologies to develop and evolve Perficient’s portal offerings. He supports Perficient’s sales and marketing organizations through the creation of industry-leading services that help clients understand their enterprise portal.
