TED has posted a great video on how MIT researcher Deb Roy filmed the first years of his son and how he was able to trace the birth of a word. It’s a very interesting exercise to take all that video/audio and correlate it to how and when kids learn words. My focus on this post though, is his follow on work in pulling out tweets and blog posts and then correlating it to our mainstream media. The analytics he uses are perfectly aligned to the concept of hubs in a social network. It’s the hubs who are able to help transfer information and he used the example of a guy who followed pro-am golf to make his point. I think it highlights the need to understand who is really important in our company not just for what they produce but for the knowledge sharing they enable.