I’m a strategist on mobile and social technology.
I won’t claim to be one of the best, nor even a shining example of innovation (I’ll leave that to greater egos than mine) but I know two things hold true for corporate strategy at all levels.
Forrester just released its report on 10 2011 Mobile Trends. It’s a great read, and contains some valuable pointers for the future.
But to me it points up a third truisim about corporate strategy – Nobody ever went broke predicting the future … for everybody else.
When it comes to predicting your own company’s future, the stakes are critical. Smart companies – in deciding how to invest in mobile – should heed forecasts (both internal and external), understand and communicate with the crowd and (in the immortal words of the Kinks) Give the People What They Want – and then give just a little bit more … Read the rest of this post »
Apple devotees tout the ubiquity of iOS-enabled iPhones, iPads and iPod Touches, pointing out that because Apple’s App Store and SDK (software developers’ kit) came first, it now owns the market and like an 800-pound gorilla it gets to sit wherever it wants.
Perhaps rightly, Droid fans point out that (unlike Apple’s heavily-censored, walled-garden-where-we-skim-30%-off-your-receipts-and-don’t-let-you-tinker-with-the-firmware) Google’s open-source mobile OS will eventually dominate the market because it epitomizes freedom of development.
It’s like the old hot-rodder’s joke: Q. What happens when you put a Ford motor in a Chevy and a Chevy motor in a Ford? A. They both go faster. Read the rest of this post »
But the futuristic notion of mobile-based payment – which seemed a vague rumbling just a few short days ago is now ballooning into the bona fide mobile-IT strategy trend of 2011:
First Google’s Eric Schmidt hints that the search-and-services giant will be “all about mobile” in ’11.
Then came today’s thumper: Apple may launch a mobile payment system for iPhone and iPad later this year based on a technology called “near-field communication” (NFC), according to a consultancy quoted in Bloomberg News … Read the rest of this post »
Google needs to do some serious spadework on three fronts. First, we must focus on developing the underlying fast networks (generally called LTE). These will be 8-to-10- megabit networks, roughly 10 times what we have today, which will usher in new and creative applications, mostly entertainment and social, for these phone platforms.
Second, we must attend to the development of mobile money. Phones, as we know, are used as banks in many poorer parts of the world—and modern technology means that their use as financial tools can go much further than that … Read the rest of this post »
With me, it’s more of the latter. As companies begin extending their brands, services and products into the mobile space, they are strengthening bonds with consumers, and a host of solutions are rising up to meet their needs.
Increasingly, those solutions are coming closer to where the rubber meets the road for enterprise – at the point of sale.
The Communications Industry is going through an identity crisis. What defines a telecom service provider these days? Content? Network Infrastructure? Is Google a telecom company? How about Netflix? Regulatory answers to the “Net Neutrality” question may force this issue. In the meantime, we’re seeing significant positive trends for 2011 that will introduce opportunities. Specifically:
– Network Convergence. The industry has promised any app on any device anywhere using any medium. This promise will facilitate the convergence of telecom networks while furthering the adoption of cloud computing.
– “True” SOA and BPM. Carriers are realizing that the true promise of SOA is as much about enabling effective business processes and there are new opportunities to achieve web service value across enterprises.
– Portals are now about enabling content. Traditional service providers are rushing to find ways to avoid being marginalized as dumb pipes. All this new content is going to require portals and rich Internet applications that are comprehensive yet easy to use.
– Data Management finds its business case. There is a strong business case behind using DM as a means to prevent customer churn through real-time and accurate customer analytics and clients are realizing that ineffective DM has enterprise-wide impacts. There’s also new promise for data-oriented offerings like revenue assurance for overall business operational assurance.
Oracle recently published a blog post that includes some compelling telecommunications industry stats.
The telecommunication market:
This blog is dedicated to the telecommunications industry in enterprise information technology. More info here.
Oracle’s article goes on more about convergence in the industry. Read the full article: Introduction to Convergence and Next Generation Networks
Telework and high-end collaborative apps are becoming more and more important in the telecommunications industry. Recently, InformationWeek covered the growth in this industry and what’s causing it.
Telecommunications will be a strategic priority for many companies. This decade will see resurgent spending in IP telephony, Martin says, partially because these companies need to replace legacy telecom equipment. There aren’t many old PDXs out there with useful lives past four to five years, he says. Another driver for IP telephony is the need to support employee mobility. There’s increased investment in teleworking among consulting and business service providers. “It’s not just taking your PC home,” Martin says. “It’s setting up an environment in your home, or wherever you want to work, that effectively emulates an office environment.”
Read the full article.
(This is a special guest post from Jeff Shaw, Director of Client Development here at Perficient, regarding our work with Oracle solutions for Communications clients as we prepare to attend Oracle OpenWorld 2010.)
Self-service and personalized customer care is what propels industry leading organizations to success through strong relationships with their customers. Perficient developed a global customer care system using Oracle Siebel to do just that for a major unified communications equipment vendor. A leader in communications systems, applications, and services incrementally rolled out a multi-phase global implementation for its Global Services Support organization. In addition to deflecting a majority of incoming phone calls, it will enable thousands of agents to more effectively serve end customers with a personal touch by efficiently identifying the customer, the installed base, and the entitlement information.
This program is a “mission critical” to our client as it provides the foundation necessary for the company to drastically reduce costs and increase efficiencies across their support organization while improving their customers’ experiences.
Perficient is responsible for the overall Siebel program inclusive of
Business capabilities include a “push” case model, intelligent routing, CTI, and over a dozen real-time integration points into back office systems. Visit with our Oracle team to learn more about this project and Perficient’s Communications Practice at Oracle OpenWorld 2010, September 19-23 in San Francisco.
We’ll be Booth 301 Moscone South. More info Here.
The key market players in the telecommunications industry are reacting to industry demands by making their systems more effective, flexible and scalable. One of Oracle’s latest blog posts in the “Telecommunications Architecture Corner”, titled “Establish Order Management in Telecommunications” discusses these latest trends and describes how “the first critical business area to be addressed to achieve this goal is order management.” This is an excellent blog post for those working in IT within the communications industry.
Overall telecommunications industry trends: