Posts Tagged ‘seo’

The role of metatags is misunderstood by some members of the webmaster community. I still have people who are not in the business come up to me and talk about SEO as if it’s all about picking keywords metatags. I try not to cringe when I get into these discussions. I once had an idea […]

Overview Writing effectively for search engines is, at first blush, not much different from writing effectively for any other medium. Certainly, many key guidelines remain the same, such as writing well-structured paragraphs centered around one key idea. One overarching guideline is that the best way to write for search engines is to write for real […]

Search engine optimization (SEO) used to be simple. You figured out what keywords you wanted to rank on, you put them in your title, you stuffed them in the keyword metatags, and you loaded them on the page, and you were done. Better still, if you were a spammer, it did not really matter if […]