Posts Tagged ‘manufacturing’

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Perficient and Adobe Insights on Manufacturing from Experience Makers Live

Earlier this month, Perficient was joined by Adobe at Experience Makers Live for an Ask the Experts session focused on manufacturing. For the conversation, we had an expert panel including Robert Sumner, Karie Daudt, and Justin Racine from Perficient accompanied by Jon Burdette and Neerav Bhansali from Adobe. With such vast experience, the panel discussed a variety of topics from strategic opinions on DTC, distributor partner relationships, personalizing […]

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Salesforce + MuleSoft: How to Leverage These Solutions in the Manufacturing Industry

The manufacturing industry was evolving even before 2020, but the global pandemic added a new urgency to manufacturers’ needs to digitally transform. Today, organizations in manufacturing must meet new, more pressing demands of connectivity, technology, and agility. In this article, we’ll look closely at how Salesforce, MuleSoft, and Perficient offer manufacturers the technical and organizational […]

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[Independent Study] Increased ROI and Cost Savings by Working with Perficient

In manufacturing, partner ecosystems create efficiencies for reaching and serving customers. But they can also create unique complexities – especially when it comes to accessing customer data and creating digital experiences. According to a Forrester Consulting study commissioned by Perficient, 71% of buyers can choose a dealer, distributor, or other partner after a digital-only journey. […]

The Importance of PIM in Digital Commerce

Commerce is constantly evolving, and after the unprecedented COVID-19 crisis, B2B manufacturers are looking for ways to differentiate from the competition and reach customers with a unique competitive advantage. Manufacturers have started to look within their own organizations to determine what opportunities are available to enhance the customer experience and successfully drive business, and many […]

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Product Data and the Right PIM

Nasdaq estimated that by 2040, 95% of purchases will be facilitated by eCommerce. With that in mind, it is thus imperative for manufacturers to digitally transform from their traditional physical sales channels. Due to historically complex product data, it can be an overwhelming task for any manufacturer to understand how to evolve their B2B sales to an online […]

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Impact of the Data-to-Content Journey in Manufacturing

The need for companies to evolve their digital commerce experiences is apparent. For manufacturers, creating a cohesive commerce experience is a daunting task due to the vast and complex product data they have to process. Thus, taking that complex product data and turning it into customer-friendly content can be overwhelming. To make sense of this […]

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COVID-19 – The Common Enemy to Manufacturing Companies?

I recently enjoyed hosting a virtual roundtable with a couple dozen senior executives from Global 2000 B2B manufacturing companies.  The topic was, “How Have You Accelerated Your Digital Transformation Strategy as a Result of COVID-19?” As many know, Digital Transformation has been a hot topic in manufacturing for years. Most manufacturers had it in their […]

Top 3 Reasons Why Episerver’s React-Based Front-End CMS Is Really, Really Cool.

2020 has offered us some big surprises that I don’t think any of us could have predicted. The most obvious one I won’t waste breath mentioning, but the other surprise that came up near the end of 2019 as we looked to kick off a new decade was Episerver’s acquisition of Insite. With this acquisition, […]

Innovation in B2B Healthcare: the Now, the New, & the Next

It goes without saying that the start of this new decade is unprecedented, unplanned, and flat out unwanted. Yet here we are, and we must find ways to think creatively and collaboratively moving forward. B2B healthcare organizations are at a very interesting crossroads. With all that has happened around the COVID-19 pandemic, leveraging technology and […]

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How to Create a Unified Process to Manage Product Content for B2B Healthcare Ecommerce

Healthcare ecommerce has seen consistent growth over the past decade, and during the last couple of years, the Amazon effect within the healthcare space has caught everyone’s attention. Even though B2B healthcare companies have generally been quick to adapt to elevate digital and technological maturity, the involvement of marketplaces in the healthcare sector exposed the […]

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How Digital Solutions Help You Reach Customers in Times of Need

Some business disruptions can be planned for— material shortages, natural disasters, compliance or fulfillment roadblocks. But what about the obstacles we don’t see coming? The impact of the COVID-19 pandemic has touched nearly every business in the world in some way or another, and in the face of such an unprecedented global crisis, many are […]

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8 Benefits of Digital Transformation Done Right

Manufacturing is a complex industry, and with growing competition, connecting with your customers is more important than ever before.  But it’s no small challenge to create a completely seamless experience – especially if you rely on dealers, distributors or other partners to be the biggest ambassadors of your brand.  Finding the Right Strategic Partner Forrester […]

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