The automotive and manufacturing industry continues to be heavily impacted by digital disruption while customer experiences and business models are being reimagined. So how do you modernize, innovate, and win in this increasingly competitive market? Exclusive Automotive and Manufacturing Breakfast at Adobe Summit 2024 Perficient and Adobe are partnering at Adobe Summit 2024 to share […]
Posts Tagged ‘manufacturing’
Perficient’s Deep Industry Expertise Recognized Through Our Work with Leading Manufacturers
Amid the rapidly changing landscape of manufacturing, companies around the globe are working to better position themselves by adopting Industry 4.0 strategies, implementing digital twin technologies, evaluating sustainability, and initiating reshoring. As part of the manufacturing industry, automotive companies specifically are undergoing a massive transformation driven by electrification, connectivity, autonomous driving, and subscription services. All […]
What Should You Do With Your Connected Products Data?
As the world embraces the Internet of Things (IoT) and artificial intelligence, the amount of data generated accelerates exponentially. The question is, what do we do with all this data we’ve captured? The answer goes further than being able to store and manage it – companies need to also understand how to utilize it. Connected […]
Dreamforce Takeaways: DATA + AI + CRM for Manufacturers
Dreamforce 2023 was hyper-focused on generative AI and the ways Salesforce is making it easy to take advantage of the benefits – especially for manufacturers. Oftentimes, the thought of artificial intelligence (AI) is accompanied by fears of the unknown and insecurities around data sharing. Salesforce is helping demystify those notions and build trust with the […]
Seamless Expansion: Embracing D2C without Disrupting Your Existing Sales Channels
Manufacturing has become increasingly complex, with different channels and partners involved in the process of getting products to market. While this can have many positive benefits, it can also lead to channel conflict when a manufacturer decides to go direct-to-consumer (D2C). Understanding the D2C Landscape D2C channels are becoming increasingly popular for businesses looking to […]
Knowing and Growing Your Customer Base: Strategies for Manufacturers Going Direct to Consumer
As a manufacturer, you likely already understand the importance of customer relationships and building loyalty. As the business landscape shifts, and customers are looking for direct conversations with brands – it’s becoming increasingly necessary to expand your relationships and take your products directly to consumers. In doing so, you’ll be able to grow your customer […]
Addressing People, Process, and Technology in Manufacturing Transformation
This is the third blog in our series on trends in the manufacturing industry and how the Salesforce platform can address business challenges. Read the first and second installments. This post covers content from the 18:48 mark and ends at 28:47 in the below video. Whether you leverage spreadsheets for forecasting or are a larger […]
Make Proactive, Data-Driven Decisions with Salesforce
This is the second blog in our series on trends in the manufacturing industry and how the Salesforce platform can address business challenges. Read the first installment here. This post covers content from the 9:03 mark and ends at 18:47 in the below video. With tools like Salesforce Data Cloud and Einstein GPT integrated […]
Manufacturing: Gaining Better Insights to Improve Forecasting and Sales
In this series, hear from Perficient’s Patrick McNamee, Portfolio Specialist, and Chris Kulish, Senior Technical Architect, as they discuss trends in the manufacturing industry and how the Salesforce platform can address business challenges. This post covers content up to the 9:02 mark in the below video. Our team recently attended Salesforce Connections, where they learned […]
From Assembly Line to AI: How Generative AI Is Transforming Manufacturing
Lately, new AI tools like ChatGPT have been so impressive that employees are clutching their purse strings. Not too long ago in human history, we were gaping in awe of the revolutionary assembly line and wondering if any of us would ever work again – but look at us now. While there are certainly benefits […]
Perficient’s Salesforce Partner Relationship Management Expertise
Leaders in the healthcare, financial services, manufacturing, and automotive industries, among others, are seeking to improve the customer experience while streamlining operations for maximum efficiency and profitability. In order to remain competitive in a constantly evolving market, many organizations seeking long-term success have turned to Salesforce and its partners like Perficient. With over 500 Salesforce […]
Emerging Manufacturing Trends: Stay Ahead of the Curve
I spent my entire career working for a leading construction equipment manufacturer. When I retired in 2021, I was the Digital Marketing Capabilities Product Manager responsible for implementing, developing, and supporting their global digital marketing capabilities. I got to experience firsthand how the manufacturing industry is always changing, and it seemed like every year it […]