Posts Tagged ‘John Biundo’

Overview Google’s new Custom Search Engine (Google CSE) program enables website owners to define their own search engines. CSE provides a deceptively simple form-based interface for building a domain-specific search engine on top of the Google search platform. This means that the builder gets to focus on selecting valuable content and tuning the ranking criteria, […]

“In this article, you’ll learn the basics of search topic refinement – a powerful way to allow your users to “drill down” through a search result set from a variety of different perspectives.” Introduction This tutorial is the first in a series designed to take you from Custom Search Engine (CSE) novice to CSE Ninja. […]

Overview Writing effectively for search engines is, at first blush, not much different from writing effectively for any other medium. Certainly, many key guidelines remain the same, such as writing well-structured paragraphs centered around one key idea. One overarching guideline is that the best way to write for search engines is to write for real […]