We’re all about opening doors for consumers, members and patients in the healthcare space. We shared a three-part series on the digital front door designed to help healthcare organizations (HCOs) create cohesive experiences that are welcoming to consumers. But having a digital front door implies that a digital back door exists. And therein lies the […]
Posts Tagged ‘healthcare’
Secure and Personalized Commerce for Healthcare and Life Sciences
The ability to offer healthcare products and services digitally is more important than ever. In fact, the global healthcare eCommerce market is projected to reach $994.2 billion by 2030. But a complex regulatory landscape and data privacy and security concerns are formidable obstacles. Additionally, consumer demand for proactive, personalized experiences is at an all-time high. […]
Caregiver Healthcare Content: When the Patient Isn’t Your Audience
Most of the time, when you’re writing healthcare content for a provider organization, we recommend writing directly to the patient. Writing directly to them helps foster feelings of warmth and connection between your healthcare organization (HCO) and the potential patient. But what happens when you’re writing for the caregiver, rather than the patient? The Centers […]
Achieving New Heights in Healthcare Marketing With Salesforce Marketing Cloud Personalization
In December 2022, the Department of Health and Human Services released a bulletin announcing additional compliance requirements for healthcare marketers when it comes to third-party trackers. The guidance lays forth expectations for how healthcare organizations collect data on activities that take place on their website and mobile apps. So, what’s the problem? Per the […]
Caldera Medical is Live on Oracle Fusion (Cloud) SCM and Financials
SCM | Supply Chain Management Migration to the Cloud – August 2023 Go Live! Caldera Medical, INC. Business Challenge + Opportunity Migrate existing footprint and business processes from Microsoft NAV into Oracle ERP and SCM Cloud (Fusion). In addition to migrating Caldera Medical to Oracle Cloud for their Finance (ERP) and SCM needs (Procurement, […]
Adobe Commerce: Leading the Way in Proactive Healthcare Experiences
There’s been a massive change of tone in the healthcare space over the last few years. What is it you might ask? Well, simple. Proactive healthcare choice. Let me explain. Traditionally, healthcare was reactive – when something went wrong, we would go to the doctor or seek medical treatment. Today, however, the tables have turned […]
Tone, Voice and Style Guide: Why Your Healthcare Organization Needs to Update
When we start new content projects with healthcare clients, one of the first items we ask for is any content style guide or documentation they have for their internal or agency writers. Some organizations don’t have anything to provide. Some have a bit of writing guidance tucked into their overall brand and design guidelines. And […]
Salesforce Marketing Cloud Revolutionizes Medical Device Communication and Enhances Patient Outcomes
In today’s ever-evolving healthcare landscape, patients frequently depend on medical devices to monitor their health, improve their quality of life, and manage chronic conditions. Effective communication plays a pivotal role in ensuring patients understand how to use their devices, stay informed about updates and maintain a healthy lifestyle. Salesforce Marketing Cloud offers a powerful solution […]
Generation Alpha: 5 Traits That Will Reshape Healthcare
My son is 5. He likes “Sesame Street” and superheroes. He zooms around the driveway too fast on his scooter. And when he falls, he still runs to me to kiss it and make it better. Like most parents, I worry and wonder about what kind of world he’ll grow up in. And because of […]
Why Content Is the Key to Opening Healthcare’s Digital Front Door – Part 3: Medical Devices
This is the third and final part of our series in which we’re discussing healthcare’s digital front door — the technologies and strategies you use to engage with consumers throughout their journeys. By now, you are getting the idea that a cohesive content strategy is key for consumers to open your digital front door and […]
Perficient Awarded for Best Digital Leadership in Health Equity, Diversity and Inclusion
Perficient is pleased to announce that our work in health equity, diversity and inclusion has gained recognition in the 2023 eHealthcare Leadership Awards. Our work in the healthcare industry emphasizes the importance of a well-planned and executed strategy for addressing health equity, diversity, and inclusion. These efforts create a healthier and more welcoming environment for […]
Navigating Agile in Healthcare
Understanding: What is Agile? Agile is a set of principles and practices for project management and product development that emphasizes flexibility, collaboration, customer-centricity, and adaptability to change. The key principles of Agile include valuing individuals and interactions over processes and tools, working software (or deliverables) over comprehensive documentation, customer collaboration over contract negotiation, and responding […]