Posts Tagged ‘dreamforce’

The concept of lead scoring has been around for several years, and many companies have begun some sort of lead scoring program. However, in a Dreamforce session today, I heard a surprising quote: 61% of B2B companies send all leads to sales but only 27% are qualified. (Marketing Sherpa) Or, in other words, 73% of […]

In the Dreamforce session I blogged on How Smart Brands Use Digital Marketing, the presenter also highlighted a video from L’OREAL. The presenter highlighted that L’OREAL engages their users with the Makeup Genius mobile app in a truly innovative way. I found that video and have embedded it below for your viewing pleasure.

In the Dreamforce session I blogged on How Smart Brands Use Digital Marketing, the presenter highlighted a video from Room & Board that’s worth sharing. The presenter highlight that Room & Board probably does a better job at this than any other company he’s seen. I found that video and have embedded it below for your […]

Andrew Bean of Salesforce had an interesting session on how the Internet of Things will play with monitoring almost everything and the implications with law enforcement. Here’s the abstract: By 2020, there will be approximately 30 billion connected sensing devices surrounding us. The ability to monitor every aspect of our lives will be unprecendeted. This […]

The 2015 Dreamforce keynote started with a few songs by Stevie Wonder. When “Signed, Sealed, Delivered, I’m Yours” came on, it became required to dance. Stevie, you’ve still got it. That is a great example of what Dreamforce does to people year over year; it gets you so excited that you cannot sit still in […]

Last year at Dreamforce, Salesforce announced their Community Builder, a new tool that empowers companies to quickly launch self-service communities using one of three templates: Napili, Koa, Kokua. At the time, the product was in Beta and lacked key extensibility features required by more enterprise customers. The product showed great promise, but few people adopted […]

At Dreamforce 2015, Joel Book (@joelbook), Principal, Marketing Insights – Salesforce Marketing Cloud, presented on how to use digital marketing to acquire, engage, and retain customers. The session abstract: Today’s consumers are hyper-connected, better informed, and more empowered than ever. And they expect brands to deliver personalized offers, information, and service at every stage of […]

Dan Darcy, SVP Productivity, kicked off the Community Cloud keynote the second day at Dreamforce 2015. Nasi Jaszyeri, EVP and GM of Community Cloud, took it from there. Statistic: Over 150,000 people registered (here and remote) Statistic: have 300% year or year growth on active communities. Now have over 6,000 communities. Quote: “Community has become a […]

Dr. Atul Butte of UCSF gave a keynote address at Dreamforce today on the value we can gain from big data. The session abstract: There is an urgent need to take advantage of our vast new understanding of human genetics and computer technology to improve health and make the practice of medicine more precise. Dr. […]

While standing in line waiting for this a session this afternoon, “Creating Your Community w/ Expert Help from Salesforce Implementation Partners” I was chatting with a fellow Dreamforce attendee who was getting started with Communities. She was in awe by the thousands of other attendees and fellow users all here doing the same thing she […]

With the new the lightning experience Sales Console, Sales users will now have the convenience and flexibility that the service console has for service. After attending today’s Dreamforce session, I think the three best takeaways are: Navigation with tabs in the Sales Console Sending rich, tracked emails with Pardot Engage Easy import of new contact […]

On the first day of Dreamforce 2015, two service experts from HP spoke about how they manage customer centricity. The session abstract: Proliferation of digital channels, new consumer experiences, and migration towards service-based offerings are the key trends shaping customer-centricity. Cloud applications are playing a key role in helping organizations respond to these trends. Join […]