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Posts Tagged ‘branded community’

New Insights Into Social Customer SAP

Thanks to Erin Maloney (@ErinE) for pointing me to this article.  By the title, I expected this to be about SAP’s foray into creating and selling social tools. But it’s not. Instead it’s an article about humanizing SAP.  Like many, I think of SAP as a stodgy tech company that tries above all to sell it’s […]