Posts Tagged ‘B2B eCommerce’

“Content is king.” As a marketer, I’ve heard this phrase repeatedly over the last several years. But does the same idea apply to B2B eCommerce? According to DemandGen, the stats to support the importance of content and commerce are telling: 82% of B2B buyers said the winning vendor’s content significantly influenced their decision 87% stated […]

According to Frost & Sullivan, B2B eCommerce sales are estimated to reach $12 trillion globally by 2020. The market opportunity is one of many motivating factors for B2B companies to improve and re-platform their eCommerce sites. Don’t believe it? Then, consider this: 85% of B2B companies invested in improving their eCommerce sites in 2015 (Forrester) […]

Last year, 85% of B2B companies invested in improving their eCommerce sites. While a number of factors are influencing this trend, one of the most significant may be the market opportunity. Online B2B eCommerce will grow from $780 billion (in 2015) to $1 trillion by 2020 – Forrester Research Investing in a best-in-breed solution for […]