This is a practical way to jump-start your AEO/GEO program using Scrunch. It includes Website and Technical Foundation; Content Optimization; E-E-A-T; Geo-Specific Brand Visibility; Internal Linking and Information Architecture; Measurement and Monitoring; and how to plan your first 30 days using Scrunch.
1. Website & Technical Foundation
Crawlability & Accessibility
What to do:
☐ Ensure important pages can be crawled by search engines and AI retrieval bots.
☐ Validate XML sitemaps.
☐ Fix broken links and crawl errors.
☐ Improve page speed.
☐ Ensure key content is available in HTML.
How Scrunch gets it done:
- Use the AI Visibility Audit to identify pages that AI crawlers struggle to access, understand, or cite. Scrunch evaluates how AI systems interact with your website rather than just how traditional search engines crawl it.
- Review crawlability and discoverability findings to uncover technical barriers that may affect AI retrieval.
- Prioritize pages that have high business value but low AI visibility scores.
Quick win:
Run a full AI visibility audit and export the pages receiving the lowest AI-readiness scores. Address those pages first.
Structured Data
What to do:
☐ Add Organization schema.
☐ Add FAQ schema.
☐ Add Article schema.
☐ Validate markup.
How Scrunch gets it done:
- Scrunch surfaces pages where AI systems appear to have limited understanding of the page’s purpose or business context.
- Compare highly cited pages against pages that rarely appear in AI responses to determine whether schema implementation may be contributing to stronger machine understanding.
Quick Win:
Identify pages that receive citations and look for common content structures, schema implementations, and information architecture patterns that can be applied elsewhere.
2. Content Optimization
Question-Based Content
What to do:
☐ Create FAQ content.
☐ Answer customer questions directly.
☐ Add question-based headings.
How Scrunch gets it done:
- Track which prompts and questions generate citations for your brand.
- Identify questions where competitors are cited but your brand is absent.
- Discover question categories where AI systems already view your organization as authoritative.
Quick Win:
Create a “missing questions” list by comparing customer questions against prompts where competitors are being cited.
Content Clarity
What to do:
☐ Simplify jargon.
☐ Write concise answers.
☐ Improve headings and summaries.
How Scrunch gets it done:
- Scrunch monitors how AI systems summarize your content and describe your company.
- These summaries can reveal whether your messaging is clear or whether AI platforms are misunderstanding your offerings.
Quick win:
Review AI-generated descriptions of your company and compare them to your actual positioning statement. Any disconnect indicates a content clarity issue.
3. E-E-A-T (Experience, Expertise, Authoritativeness, Trust)
Expertise
What to do:
☐ Add author bios.
☐ Highlight certifications.
☐ Publish expert content.
How Scrunch gets it done:
- Track which pieces of content are most frequently surfaced or cited by AI systems.
- Use that information to identify what expertise signals appear to resonate most with AI models.
Quick Win:
Compare highly cited content against non-cited content and document recurring credibility signals.
Trust
What to do
☐ Add case studies.
☐ Add customer success metrics.
☐ Publish testimonials.
How Scrunch Helps:
- Monitor how AI systems describe your brand and whether they cite proof points, customer outcomes, or third-party validation.
- Use hallucination detection to uncover incorrect statements about your company that may stem from weak trust signals across the web.
Quick Win:
Inventory every factual error Scrunch identifies and create content that clearly corrects or clarifies those topics.
4. GEO-Specific Brand Visibility
Third-Party Authority
What to do
☐ Earn mentions in analyst reports.
☐ Publish guest articles.
☐ Participate in industry research.
☐ Improve review-site presence.
How Scrunch Helps
- Scrunch shows which external sources influence AI-generated responses and citations.
- Identify the publications, directories, or third-party sources that are frequently referenced when competitors are cited.
Quick Win:
Create a list of the top 20 third-party domains cited in your category and prioritize outreach to those publications.
Brand Entity Building
What to do:
☐ Maintain consistent brand messaging.
☐ Clearly define products and services.
☐ Consistently reinforce topic ownership.
How Scrunch gets it done:
- Monitor how different AI models define your company and competitors.
- Track whether AI associates your company with the topics you want to own.
Quick Win:
Review monthly AI summaries of your brand and score them for accuracy, completeness, and strategic positioning.
5. Internal Linking & Information Architecture
Topic Clusters
What to do:
☐ Build content hubs.
☐ Strengthen internal links.
☐ Organize content around major themes.
How Scrunch gets it done:
- AI visibility audits can reveal content gaps across subject areas and customer journeys.
- Use those findings to strengthen topical authority in areas where visibility is weak.
Quick Win:
Identify strategic topics where your competitors appear frequently but your brand does not, then build supporting content clusters around those themes.
AI Readability Checklist
Ask These Questions
☐ Can AI summarize this page?
☐ Is the topic obvious?
☐ Are claims supported?
☐ Is the structure clear?
How Scrunch gets it done:
- Scrunch evaluates how AI systems consume and interpret content, allowing teams to see their website through the lens of generative AI instead of traditional SEO crawlers alone.
- Review pages with low AI readiness scores and determine whether structure, clarity, or information hierarchy may be limiting performance.
Quick Win:
Review the five lowest-scoring pages every month and optimize them before creating new content.
6. Measurement & Monitoring
AI Visibility Metrics
Track:
☐ Brand mentions
☐ Citation frequency
☐ Share of voice
☐ Competitive visibility
☐ Sentiment
☐ Hallucinations
How Scrunch gets it done:
Scrunch’s core value is ongoing monitoring of AI visibility and brand representation across major AI platforms including ChatGPT, Google AI Overviews, Gemini, and Perplexity. It helps organizations understand:
- When they’re being mentioned
- When they’re being cited
- When competitors are being preferred
- When AI systems are getting facts wrong
- How customer journeys unfold inside AI conversations
Quick Win:
Build a monthly executive dashboard around:
- AI Share of Voice
- Citation Rate
- Competitive Mentions
- Hallucination Count
- AI Sentiment
- Top Cited Content
These six metrics provide an excellent baseline AEO/GEO scorecard.
If you’re just getting started with Scrunch, your first 30 days might look like this:
- Run a complete AI Visibility Audit.
- Identify the top 20 prompts where competitors outperform you.
- Create FAQ-based content for those topics.
- Review AI descriptions of your brand and correct messaging gaps.
- Fix hallucinations and factual inaccuracies.
- Build a target list of third-party sources influencing AI responses.
- Establish a monthly AI visibility scorecard for leadership.
This approach fits with what Scrunch is designed to do best: observe how AI platforms perceive your brand, identify visibility gaps, prioritize optimization opportunities, and measure improvement over time.
