Using AI to Compare Retail Product Performance
AI this, AI that. It seems like everyone is trying to shoehorn AI into everything even if it doesn’t make sense. Many of the use…
Technical Expertise
Understanding Clean Rooms: A Comparative Analysis Between Databricks and Snowflake
“Clean rooms” have emerged as a pivotal data sharing innovation with both Databricks and Snowflake providing enterprise alternatives. Clean rooms are secure environments designed to…
Building Trust and Shaping the Future: Implementing Responsible AI – Part 2
In Part 1 we’ve talked about why we urgently need to make sure AI is used responsibly and has clear rules. We looked at the…
Transforming Your Data Strategy with Databricks Apps: A New Frontier
I’ve been coding in notebooks for so long, I forgot how much I missed a nice, deployed application. I also didn’t realize how this was…
Lakeflow: Revolutionizing SCD2 Pipelines with Change Data Capture (CDC)
Several breakthrough announcements emerged at DAIS 2025, but the Lakeflow updates around building robust pipelines had the most immediate impact on my current code. Specifically,…
Unleashing the Power of AI Functions in Databricks SQL
By providing AI functions for SQL analysts, Databricks continues to integrate data, ML, and AI across its platform. AI Functions in Databricks SQL are pre-built,…
Martech is Exploding – Where Does Sitecore Fit In?
I remember using a slide in a presentation around a Sitecore implementation I was working on ~7 years ago. It showed something to the effect…
Your Marketing Automation Platform Evaluation Guide
The Great Marketing Evolution Marketing today is no longer about sending the right message—it’s about delivering that message at the right moment. Customers expect brands…
Why Inclusive Design Solutions Are important for Accessibility
Accessibility is often viewed through the lens of accommodations, making modifications after barriers are identified. But true inclusion starts with design. Inclusive design solutions are…