SEO

I often get asked about our white hat stance. We talk about why we take this stance a bit in our post about the White Hat Kool-Aid Test. People will still challenge the idea and tell us we don’t see the advantages of “the dark side.” Truth be told, we did not start white. In […]

Matt Cutts did another update on Page Rank recently. This started the usual firestorm of questions related to Page Rank, and blog posts by others. One excellent post on the topic was made by Jim Boykin. Jim makes the point that Page Rank has a minimal direct impact in rankings. There are two things that […]

Shari Thurow wrote a report on a session at Search Engine Strategies San Jose about search engine patents. The session focused on the merits of mining the patents for SEO gold. Shari correctly identifies the problem. Patents will contain ideas that are not being put into practice. From a legal perspective, it is to the […]

Google looks at the age of your domain name as a small factor in your site’s ranking, and as a factor in evaluating how trustworthy it is. The reason they look at it is that spammers tend to look at their sites as throwaways. So they are very likely to buy a domain site (www.black-hat1.com), […]

Link baiting is a very popular term these days. It refers to the grand art of viral marketing. Success at link baiting requires that you know how to create content that will be popular enough that people will want to link to it. The concept is a great one. It’s simply the latest iteration of […]

We live in a world where it’s increasingly common that other sites will copy your good content and re-publish it. This causes concerns that you will be flagged for publishing duplicate content, or that the search engines will not correctly recognize your site as the original author of the content. So what can you do […]

It’s common advice in the SEO world that if you want to check a site’s backlinks that you should use Yahoo to do it. It’s excellent advice. Yahoo provides the most complete list of decent links you can find. But did you know that Yahoo’s list of backlinks includes links that have the “nofollow” attribute? […]

I often see blog postings talking about white hat SEOs being on Kool-Aid. The argument goes that “the other guys are cheating and getting away with it, they have an unfair advantage over me”. I can’t afford to give them that advantage. The other tag line goes something like “don’t bring a knife to a […]

Matt Cutts just clarified something I noticed the other day, in his post about changes in URL queries. It used to be that if you went to Google and searched on “www.perficientdigital.com” you would see one link to our website. However this recently stopped happening. Now if you search on “www.perficientdigital.com” you get a list […]

The folks at Xendant did an excellent analysis of the best Adsense keywords. Their post/article makes one simple point. It’s not just about the cost per click, but it’s about the cost per click times the number of clicks you can expect. They present two tables: one that sorts keywords by highest CPC, and the […]

In this post, we are going to provide an SEO’s summary of all the Matt Cutts videos. This is done in rough chronological order. Note that we are going to itemize only those items that might affect your site implementation in a direct way. This means that we are going to include little information on […]

I have been sitting here this morning staring into space and pondering the changing face of the world of search. It can really be difficult to get your arms around at times because so much is going on at times. One of the more recent things that caught my eye is the Intuit – Google […]