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It’s getting easier all the time to do the things we want to do with our smartphones by talking to them, instead of typing in commands. But how comfortable are people with using voice commands, especially out in public? In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen asks […]

One of the ongoing debates among digital marketers is over whether brand identity or customer understanding is more important in forming a digital marketing strategy. Proponents of the former say if you haven’t clearly identified what your brand is and what differentiates it, you have no clear message to communicate. The other side argues that […]

In this episode of Here’s Why, Mark and Eric discuss how powerful personal branding can be. They explain why brands should not be afraid of putting real faces out in the world to represent them, and why they should not hide behind their logos. Mark and Eric start with explaining the concept of Pareidolia and […]