Functions

Perficient Digital was just named IBM’s 2018 WCE Partner of the Year for Commerce. The IBM Excellence Award, announced yesterday during IBM’s PartnerWorld at Think 2018, recognizes our ongoing growth and relationships with key customers, and thought leadership around the IBM Watson Customer Engagement Commerce platform. In today’s businesses, the experience companies provide their customers will […]

Perficient Digital was just named the WCE Commerce Partner of the Year during IBM’s PartnerWorld at Think 2018! We were chosen for this recognition because of our ongoing growth and relationships with key customers, and thought leadership around the IBM Watson Customer Engagement Commerce platform. Of the win, Steve Gatto, national sales director for Perficient Digital’s Commerce […]

Perficient Digital was just named IBM’s 2018 WCE Partner of the Year for Commerce. The IBM Excellence Award, announced yesterday during IBM’s PartnerWorld at Think 2018, recognizes our ongoing growth and relationships with key customers, and thought leadership around the IBM Watson Customer Engagement Commerce platform. In today’s businesses, the experience companies provide their customers […]

Sometimes the famous words sung by Kris Kringle “Just put one foot in front of the other….” seem like our mantra. Commerce trends are constantly evolving making it necessary for us to continue pushing forward with new innovation and creativity. Episerver Ascend 2018 kicked off yesterday with a series of keynotes given by an impressive bunch […]

With digital technology quickly changing the rules of customer engagement, the stakes are high for B2B companies. Your customers don’t differentiate between the experiences they have in their personal lives and how they do business in their professional lives. Your competition isn’t your only competition. You’re also trying to keep up with the Amazons of […]

Businesses have historically faced a difficult decision when choosing the right platform approach for their e-commerce initiatives. Should you bring an e-commerce platform on-premise? Should you have a hosting provider operate a dedicated platform for them? Should you look to Software-as-a-Service (SaaS) for your e-commerce plans? Bringing an e-commerce platform on premise allows full control […]

In my previous posts, I’ve talked about the micro-moments that lead home furnishings customers to visit retailers’ websites and stores, as well as the importance of providing a seamless experience between your online and offline brand presence. I also pointed out the value of websites providing accurate product information and visual configuration tools to drive more home […]

In my last blog, I talked about the importance of capitalizing on your home furnishings customers’ micro-moments – those “I-want-to-know,” “I-want-to-go,” “I-want-to-do,” and “I-want-to-buy” moments that drive us to our smartphones. I also pointed out that, while many customers start interacting with your brand online, they expect to have a smooth, consistent experience at each interaction they […]

According to eMarketer, the number of people around the world accessing the internet using smartphones reached 2.39 billion in 2017. These mobile users are spending hours each day on their phones, completing tasks, and consuming media in a highly customized environment of apps they have chosen to download and regularly interact with. Brands are trying […]

Anybody with a smartphone in their pocket has probably experienced a micro-moment. In fact, you’ve probably already experienced a few today and you may not have even noticed. According to Google, “Micro-moments occur when people reflexively turn to a device—increasingly a smartphone—to act on a need to learn something, do something, discover something, watch something, or […]

For so long, commerce businesses have been dedicating the vast majority of their marketing dollars to simply gaining new customers and leaving it at that. Customer acquisition will always be important, but many retailers are now seeing the enormous value returning customers add to their initial marketing investments and are capitalizing on these existing relationships […]

Technological disruption has and will continue to put pressure on traditional retailers and those businesses directly servicing consumers to meet and exceed relentless expectations. This digital disruption is also noticeably impacting the traditional B2B customer experience (CX). Businesses which have historically sold to other businesses are increasingly transforming to optimize support for self-service. In many cases, […]