Commerce

‘Christmas in July’ isn’t just a promotional sales tactic in mid-July to boost customer engagement, or a 1940’s movie title. In my experience, it stands for the prime month to kickoff combined efforts of a retailer’s cross-functional teams in researching and strategizing an action plan to execute a more successful omni-channel holiday sales season. Brick-and-mortar […]

This is the third of a three-part blog post series based on a presentation Amanda Conway, Senior Project Manager, Commerce, at Perficient, gave at an Agile Camp in Milwaukee. (In case you missed them, here are Part 1 and Part 2.) The topic for today’s post may be one of the most challenging for Project Managers, […]

Contrary to popular belief, digital commerce is NOT killing off the physical store. For the past decade, headlines have declared the demise of brick-and-mortar by the evil hands of eCommerce. And that story-line acceptance seemed to drive store closures and abandonment of malls due to growing online sales. However, that is not necessarily the case. […]

This is the second of a three-part blog post series based on a presentation Amanda Conway, Senior Project Manager, Commerce, at Perficient, gave at an Agile Camp in Milwaukee. (Read Part One here.) Communicating is one of the cornerstones that sets a Project Manager or a Delivery team up for either success or failure. The […]

Most e-retailers offer special discounts and specials on Cyber Monday (the Monday following Thanksgiving, which will be November 27th this year), but Amazon has now successfully created its own industry holiday with Prime Day. What is Prime Day? The Basics: Amazon has announced that July 11th will be Prime Day, 2017. In the spirit of […]

Recently, I heard a great quote about the current state of eCommerce: “We’ve made it simple to buy but hard to shop.” Think about that for a moment – online shopping has come a long way over the past couple of decades. We can Google a term and find the exact item we’re looking for […]

Amanda Conway, Senior Project Manager, Commerce, at Perficient, recently presented at an Agile Camp in Milwaukee.  For her presentation, she focused on a few key topics regarding working with Agile Methodologies while working with a globalized team and external clients.  The topics included: Compromising Consciously – the act of making strategic concessions in order to […]

Creating remarkable experiences is essential for differentiating your brand in the Age of the Consumer. In fact, 73% of businesses claim that improving customer experience (CX) is a strategic priority.1 However, few companies are getting it right. Only 1% of companies deliver an excellent customer experience2 Mobility, transparency, and an endless supply of choices allow […]

It’s no surprise to anyone in digital commerce that content plays a major role in influencing purchases. Organic, email, and cost-per-click (CPC) are among the top drivers of sales for eCommerce sites.1  Additionally, 68% of B2B buyers prefer to research purchases online, up from 53% in 2015.2 Going from a commerce-driven site to one that […]

“A lifetime is too long to find out what your customer’s lifetime value is” For some companies, it seems to be taking a lifetime to figure out how and where marketing and technology leadership will be sorted out in the digital age. I attended a great session at IRCE today, led by Jason Roussos of […]

IRCE, the retail industry’s BIGGEST e-commerce conference and tradeshow is taking place NOW! A great morning start with Shark Tank’s Barbara Corcoran as IRCE’s special guest! A few great things are happening today: HOT topics today: Today’s biggest topic is around what is being seen as the top tech trend in retail – AI (artificial […]

Content plays a significant role in converting browsers into buyers, especially for B2B commerce. In fact, 65% of B2B buyers start their purchase journey by researching search engines. However, the more eye-opening stat is that 16% of B2B buyers make their final purchases from industry distributor sites that provide the most credible product details and […]