Michael Porter

Many of you may have read in Wired that Google wants to find ways to authenticate without the old messy username and password approach. Google agrees. “Along with many in the industry, we feel passwords and simple bearer tokens such as cookies are no longer sufficient to keep users safe,” Grosse and Upadhyay write in […]

The fifth and final approach to personalization utilizes rules to understand users and events and then push personalized content and messages to them.  This probably represents one of the most complex aspects of personalization but it can be extremely powerful.  I say “rules” because you need some engine, most likely separate from a portal server, […]

Abbey Smalley just posted a good article on “Why Your Developers Aren’t Following Your Brand Standards”  I find this interesting because I keep seeing sites or sub-sites that fail to follow any standard at all.  It usually isn’t for lack of a published standard. Most likely, the developers were busy or the company failed to […]

Abbey Smalley just posted a good article on “Why Your Developers Aren’t Following Your Brand Standards”  I find this interesting because I keep seeing sites or sub-sites that fail to follow any standard at all.  It usually isn’t for lack of a published standard. Most likely, the developers were busy or the company failed to […]

Continuing on with my Personalization series, I want to focus on personalization that caters to what you do on the web site.  We most commonly refer to this as Amazon’s approach.   Amazon does a great, but not perfect, job of recommendations based on your actual actions on the site.  Personalization of this sort would […]

This is part three of a five part series on personalization. Security Based PZN Customization Attribute Based PZN The first two options were important but I don’t tend to call them true personalization.  Attribute based personalization finally gets to the land of actual personalization.  It’s the concept that you choose to display pages, portlets, or […]

Jonathan Distad (@jdistad) passed this on to me and Mark Polly earlier this week.  It’s an article in MIT’s Sloan review titled, They Built it but Employees Aren’t Coming.  The article points out one piece of information that you would call the zinger: The most startling result was that when asked to assess the overall […]

Valeria Arguello published a blog post on 7 tips for those just starting out with Google Analytics.  I won’t steel her thunder but I liked her last tip. Goals Overview Conversion tracking can be added to Google Analytics by clicking on the Admin tab and then on the Goals tab. By adding a goal you […]

Continuing on with the discussion of the five facets of personalization. Customization deserve mention as the reason most companies buy a portal and the feature most companies never actually use. What is Customization Customization is the ability for an end user to create a page and put portlets or web parts on that page in […]

In the past few years, I’ve heard a litany of common requirements from client to client.  They include social, mobile, and personalization.  While social and mobile  gather all the buzz, we spend a surprising amount of time focusing on what a personalized experience really means.  I find a lot of people understand what personalized is […]

Saren Sakurai (@saren) and I will be speaking on Social CMO: Engaging the Consumer at the IBM Connect 2013 Conference.  For those of you attending, you can preview the session by going to the session preview tool and searching for CMO. We are BP402.  Here’s a quick agenda on what we’ll discuss: Awareness: Defining a […]

Wired has an interesting article on the in process robotic revolution that promises to change our definition of a  job as much as the industrial revolution did to end the agricultural era.  One key aspect is the simplification of robotics and their ability to work closer to humans.  Baxter (below) is an example. It’s a […]