Eric Enge

I often see blog postings talking about white hat SEOs being on Kool-Aid. The argument goes that “the other guys are cheating and getting away with it, they have an unfair advantage over me”. I can’t afford to give them that advantage. The other tag line goes something like “don’t bring a knife to a […]

Matt Cutts just clarified something I noticed the other day, in his post about changes in URL queries. It used to be that if you went to Google and searched on “www.perficientdigital.com” you would see one link to our website. However this recently stopped happening. Now if you search on “www.perficientdigital.com” you get a list […]

The folks at Xendant did an excellent analysis of the best Adsense keywords. Their post/article makes one simple point. It’s not just about the cost per click, but it’s about the cost per click times the number of clicks you can expect. They present two tables: one that sorts keywords by highest CPC, and the […]

In this post, we are going to provide an SEO’s summary of all the Matt Cutts videos. This is done in rough chronological order. Note that we are going to itemize only those items that might affect your site implementation in a direct way. This means that we are going to include little information on […]

I have been sitting here this morning staring into space and pondering the changing face of the world of search. It can really be difficult to get your arms around at times because so much is going on at times. One of the more recent things that caught my eye is the Intuit – Google […]

There is a current thread at Webmaster World that asks the question: Is it Realistic to Base a Business Around Free SERPs?. Interesting dialogue. Of course, you can make a living pursuing organic listings. It’s a matter of approach. When you focus all of your energy on outstanding content and high-quality links, your business will […]

The news just broke that Danny Sullivan has signed on to provide a keynote speech at WebmasterWorld in Las Vegas on November 16th. You can read the announcement on Danny’s blog, or read more about it on the WebmasterWorld forums. You can get more info on attending Pubcon here. This should come as no surprise […]

In a word, yes. Since this flies in the face of conventional wisdom, let me qualify it a bit. Swapping links for the sole purpose of getting a link is a bad idea. What is a good idea, is to swap links with sites that are truly aligned with the subject matter of your site. […]

From time to time you see discussions in various forums about keywords in a URL, and whether or not this is a good idea. Like some many things in the SEO world, the answer is simple: It depends. To cite an example: cheap-viagra-cialis-levitra-hgh-sex.com is not a case where keywords in the URL will help you […]

Mapping site design to target keywords is a fine art. The goal is to create a site architecture that is mapped to providing keyword rich content that is structured to provide quality content for users and rank well in search engines. One of the key mistakes people make is that they create multiple pages that […]

Todd “Oilman” Friesen recently did a post emphasizing the importance of location, location, location. In it, the Oilman takes Kevin Rose to task for dividing up the powerful Digg empire into 3 sites. It’s a mistake that lots of webmasters make. There are many reasons for this. Not too long ago, a big trick was […]

So what’s the story with outbound links? Should you, or shouldn’t you? In our view, you should. You can see similar thoughts offered up about the value of outbound linking on Jim Boykin’s blog. This flies in the face of traditional SEO that was into hoarding page rank and keeping visitors on your site. But […]