Alex Morask

Read any digital marketing blog or publication and you’ll probably come away thinking that “content” is the holy grail of all online business. Whether you’re in search, social or you’re a wear-every-hat kind of marketer, the reputable thought leaders in the space will be sure to give you an ear-full about how content’s the new […]

Having recently come from the retail side of the world, I’ve been involved in a lot of debates around 3rd party marketplaces and the pros and cons of Amazon. Ebay never seemed to get its fair share of attention during these conversations, but that seems to be changing, and changing fast. E-commerce execs and marketing […]

In our world, where the fast pace of business means innovation is constantly being forced, the idea of foundation is very commonly overlooked. The building blocks for success, which are often found in common sense or best practices, are pushed aside for entrancing, new ideologies. And while these ideologies may improve the human condition, they […]

Whenever you’re choosing new keywords for a client’s business or your own business, you obviously want all the information possible on the phrases you’re considering. So just to make a single selection you’re probably looking at monthly volume, keyword difficulty, paid competition, doing manual SERP checks and looking at your site’s analytics to see how […]