The most recent IBM Share user group found that only 25% of the companies surveyed are currently collecting social media data. Yet more than half of those surveyed said they were expanding their BI/Social media analysis in the next two years.
So what does this really mean? One does not simply analyze social media data. First there’s the volume, can your current system handle the amount of data? If so, there will be lots of noise (as I mentioned in my prior post about Big data) how will you get the meaningful data out? After you do what will that volume be? What kinds of answers do you hope to get? Can you get those kinds of answers from the data you’ve collected? Even if you can, how valuable are those answers?
Traversing the social media web is tricky. So ensure that you first: Have a plan with a good solid, tangible goal, second: Ensure you have the resources to help you make sense of the data you get and lastly: attain a level of litheness combined with an emphasis on thinking forward
